Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. consumers own smart phones.

B2B 150

B2B Smart Phone Data Hubspot 150

Convince & Convert

MAY 10, 2012

Really smart guy, Eric : Yep. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You do not understand how digital marketing works. Yes, marketers are lazy. Stat of the week comes from Return Path , which is an email marketing data company.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198