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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How to Turn a Blog Post into a Press Release by ProBlogger. Small Business…Big Coverage! by Blogging PRWeb.

Vocus 188
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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. How to Write an Effective Business Blog (January 8, 2010). PR Monitoring and Management Tools: Which is Best? So which is best?

Vocus 155
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How to Best Work With a PR Pro

Waxing UnLyrical

You get a bonus for using Vocus or a similar platform.). Solution : Upon re-interviewing, I asked the current PR pro how they would compile such a list. I made sure they didn’t feel lectured since 1) they were new to the brand, 2) I have no idea how to pitch the media, and 3) they needed to understand my business philosophy.

How To 191
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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Greg Jarboe and Lee Odden are at the forefront of evangelizing the importance of SEO in public relations and in teaching how to actually implement integrated efforts. Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010.

Vocus 166
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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. ROI: How to Measure Return on Investment in Social Media by Social Media Today. The post just doesn’t specify how to do this.

ROI 193
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Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Go ahead, works for anything. The tools, briefly reviewed, range from the obvious (e.g.,

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

Data 100