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How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. Do you really know how much of your potential audience you are reaching? Share of voice.

Data 68
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Image: The IBM Curiosity Shop via Flickr, CC 2.0. It is surely becoming part of your daily PR research function. So, what is big data ? But being “nice” isn’t just about please and thank you.

Data 230
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11 best social media listening tools

Unmetric

It further analyzes the mentions to give you insights on how to react to them in real-time. . Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. The tool then categorizes them into segments relevant to your brand. Pricing: Starting from $800 per month.

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Link Love Monthly: Best of March 2011

SocialFish

Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). Things Companies Don’t Want to Hear about Social Media (Sysomos). How to Craft the Perfect Quora Answer (Logic + Emotion). How To Be More Googley (Brand Flakes for Breakfast). The Art of Social. EDM Blogsite).

Sysomos 162
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing.

Tools 206
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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. It takes business savvy and years of industry experience to do this well. Failing to plan.