Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on FriendFeed.

Social Media 230

Social Media SM2 Energy Microblogging 230

Janet Fouts

APRIL 18, 2011

For those that do see the value there’s still a problem, and that’s HOW to listen. Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. So let’s talk about how to listen regardless of the tools. Try to put yourself in their shoes.

Social Media 136

Social Media Attensity SM2 Radian6 136

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Something that I couldn’t translate into the table above is how comfortable you feel using the UI. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

Social Media 155

Social Media Radian6 Strategy SM2 155

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Measuring your progress: You can use the tools above to keep track of some of the stats you need to keep an eye on, but you also need to learn how to read your web analytics. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Webbiquity SMM

MAY 3, 2011

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s also the editor of Brain Pickings and writes regularly for Wired UK magazine, The Atlantic and Design Observer. Connie Bensen. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 12, 2011

Influence in social media: how to find the top bloggers by blur Group. It’s a fascinating process,&# Dennis Franczak explains why social media optimization (SMO) is now taking center stage in online marketing and how to go about it successfully. The Social Media Marketer’s SEO Checklist by SEOmoz.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Socialmedia.biz

JULY 14, 2016

I have never successfully sorted out how to use their campaign tools but when it comes to hunting down a lot of topical bloggers that I could either upload to Traackr or GroupHigh or or hand over to my human research team. SDL SM2 — I have always loved SM2 by SDL. InkyBee — Such a powerful research tool.

Influencer 60

Influencer Tools SM2 Marketing 60