Buzz Marketing for Technology

AUGUST 3, 2011

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

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Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

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Sentiment Analysis Analytics Tools 223

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

FEBRUARY 8, 2024

In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What is competitor mapping?

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Comparison Analysis How To Sentiment 107

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula). ” and “how can we prove that these posts are making an impact?” Quick Jump to Section.

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ROI B2B Social Media Brands 174

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 111

Keyhole.co

FEBRUARY 3, 2024

Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. So, let’s take the next section to analyze how to do a complete 360-degree measurement of your share of voice with quantitative and qualitative data. How to do that, you ask? But that’s not all you can do.

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Social Media How To Metrics Sentiment 59

Keyhole.co

JANUARY 15, 2024

In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

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Sentiment How To Reputation Analysis 52

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. How to use social listening to improve your marketing messaging. Customers change.

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Sentiment How To Marketing Analysis 133

Keyhole.co

NOVEMBER 7, 2023

This list will show you how to unlock your tweets’ full potential. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. How do you do this?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. The post Conversational analytics: How to use social listening for brand insights appeared first on Sprout Social.

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

OCTOBER 5, 2022

How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

JANUARY 10, 2024

Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Analyze how people respond to your organic posts and paid ads in one place.

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Reputation Tools Brands How To 128

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

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Hashtag Social Media Sentiment How To 52

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

Review 126

Review Brands How To Analysis 126

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. Then, dig in further.

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Examples Social Media Sentiment Influencer 119

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Sprout Social

OCTOBER 31, 2023

Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Style : Mention how you want your response to be formatted. What are AI writing prompts?

Tools 97

Tools How To Sentiment Training 97

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 129

Sprout Social

MAY 5, 2021

How-to videos. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

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Data Marketing How To Collaboration 115

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. With the reach and visibility of Yelp, it’s particularly important to know your way around the platform and how to manage your reviews there. How do you get these reviews?

Review 125

Review How To Guidelines Badge 125

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. A step-by-step guide on how to make a viral video on social. How to increase video discoverability. Let’s dive in.

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Video Social Media How To Trends 126

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

JULY 23, 2020

We learned our audience turns to our social media channels for timely information, and that’s how we’ll continue to treat our feeds as we look ahead to the fall semester. And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual. Knowing when to go back to posting as usual.

Social Media 145

Social Media Brands Sentiment How To 145

Mindjumpers

JULY 16, 2012

Today, a lot of communication among stakeholders is taking place in social media, and brands must therefore monitor social channels such as blogs, Twitter and Facebook for sentiments and influencers. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.

How To 255

How To Sentiment Issues Social Media 255

Sprout Social

JANUARY 19, 2021

You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Sentiment Analysis customization. Sentiment analysis is a really critical tool to help you stay aligned with your customers. Customized reports and API integration.

Data 94

Data Sentiment API Analysis 94

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Direct Marketing Observations

FEBRUARY 15, 2010

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable.

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Sentiment Analysis Aggregator SEO 143

Sprout Social

MARCH 15, 2021

Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Trends Twitter How To Hashtag 127

Hootsuite

NOVEMBER 2, 2020

Especially if you don’t know how to translate raw data into meaningful information. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile. How to see analytics on YouTube.

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Metrics Analytics YouTube How To 145

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. How to hide likes on Instagram. Let’s go through how to hide likes on Instagram step-by-step. How to hide likes on others’ Instagram posts.

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Instagram How To Comparison Metrics 104