Waxing UnLyrical

NOVEMBER 20, 2018

Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution. Dan co-founded Vizu, a digital media measurement firm that pioneered real-time brand lift measurement.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

MARCH 8, 2017

How to Identify Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. How to Identify Social Media Influencers. You might be thinking, “Okay, great—I know why social media influencers are important, but how do I find them?”

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. million viewers. ” Four Your Information.

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news.

Nielsen 146

Nielsen Company Social Media Metrics 146

Social Media Strategies Summit

JUNE 8, 2023

Video source Their agency partners worked with Treaty’s existing creative assets and other resources while advising the brand on how to build Facebook video ads that generate conversions. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%

Brands 130

Brands Facebook Influencer Campaign 130

Mindjumpers

NOVEMBER 8, 2011

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business.

Buy 172

Buy Nielsen ROI Organization 172

Sprout Social

MARCH 13, 2017

Now that you know why social proof is crucial for all businesses, let’s dive into how to implement it. How to Use Social Proof for Marketing. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Number of users or customers. Awards and recognition.

Conversation 111

Conversation How To Review Influencer 111

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue. Creating social content is a struggle.

Report 274

Report Brands Facebook Nielsen 274

Stay N' Alive

MAY 11, 2017

Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience! Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. The post How to Setup and Run an Ecommerce Referral Program appeared first on The Pixlee Blog. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust.

Discount 41

Discount UGC How To Apparel 41

Mindjumpers

NOVEMBER 16, 2012

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Similar Posts: How to Kick-Start Your Content Marketing [Report].

Report 216

Report Content Marketing Nielsen 216

Waxing UnLyrical

JULY 23, 2014

I think it’s because social media does increase ratings; Nielsen and the networks just haven’t figured out how to connect the dots just yet. Networks would be wise to learn how to monetize all the word of mouth they’re getting on social media while their shows are airing, and do it fast.

Twitter 197

Twitter Nielsen Sports Flickr 197

Mindjumpers

JULY 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)

Social Networking 176

Social Networking Nielsen Film Facebook 176

Socialmedia.biz

FEBRUARY 23, 2019

Almost 60% of people admitted to using Instagram for discovering new products, whereas, 75% visited a brand’s website after seeing their post on the photo/video-sharing platform. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Now back to the blog!

Study 220

Study Film Nielsen Disqus 220

Razor Social

MAY 15, 2019

Their main question was how to evaluate influencers. Look: How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization? According to Nielsen, 92% of consumers trust recommendations from brand advocates. How to Find Social Media Influencers.

Influencer 104

Influencer Social Media How To Campaign 104

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. Culture – Culture is one of the largest components of how we communicate.

Activities 235

Activities Social Media Brands Guidelines 235

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. They also provide a look at how their content team operates.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

MARCH 7, 2017

For example, this article is providing step-by-step instructions on how to create a good foundation for great digital content. It can explain services, provide comparables or be a how-to. Know the purpose of the digital content you’re writing and consider how you can bring value to the reader. Each page should have a purpose.

Content 121

Content Patterns Nielsen Mobile 121

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Social Media Strategies Summit

NOVEMBER 7, 2018

If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Twist Image

JANUARY 26, 2017

It is hard for them to figure out how to best connect and communicate with these audiences, that are no longer passively consuming a form of media and fine with the interruption of advertising messages. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings.

Platform 40

Platform Nielsen Publishing Advertising 40

Convince & Convert

JULY 19, 2012

That Jakob Nielsen and other people have researched that nobody really reads online anyway. We don’t know how to process a resume like that. It’s not necessarily a book that’s going to show you how to draw stuff, but it preps you for the things you need to do if you want to do it yourself. An organization.

Social Media 127

Social Media How To Consultant Data 127

Proactive Report

MAY 12, 2013

Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Sprout Social

AUGUST 2, 2016

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. How to Create a Hashtag. Now that you have an idea of when and why, you’re probably wondering exactly how to create a hashtag. Once you’re easier to discover, you’re likely to see higher social media traffic. This was hilarious!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Social Email Marketing

SEPTEMBER 30, 2010

The people of social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, share some tips, links and examples of how to create (more) user involvement. Communication today is all about creating engagement and involvement and to create experiences for.

Communities 77

Communities Nielsen Social Media Case Study 77

Mindjumpers

AUGUST 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword?

Nielsen 258

Nielsen Project Badge Disqus 258

Mindjumpers

SEPTEMBER 3, 2010

An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?

Yammer 191

Yammer Nielsen Policies Disqus 191

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

AUGUST 11, 2010

Little less than a month ago, I was standing on a parking lot in San Diego. New Spice – Study like a Scholar, Scholar Tags: Cars , Hip Hop Hamsters , KIA Soul , Social Media Campaign , Swagger Waggon , Viral video , Viral Video Chart Posted in Social Media Leave a Reply Click here to cancel reply.

Video 176

Video Nielsen Disqus Fashion 176

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Here’s how!

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Leave a Reply Click here to cancel reply.

CSR 249

CSR Meeting Social Media Energy 249

Net-Savvy Executive

APRIL 1, 2011

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Cymfony is now part of WPP's Kantar Media. It's now known as Dow Jones Insight.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Mindjumpers

JUNE 26, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)

NGO 262

NGO Nielsen Tumblr Disqus 262

The Realtime Report

MARCH 24, 2016

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Training Programs: These are sponsored events that teach retailers or sales personnel how to use a product and highlights the benefits of its use.

Retail 79

Retail Nielsen ROI Sentiment 79

Mindjumpers

AUGUST 19, 2010

How can we do something that will create value through social media?” Leave a Reply Click here to cancel reply.

Questions 254

Questions Company Nielsen Disqus 254