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How to Integrate Overall Business Goals into Your Facebook Strategy

Mindjumpers

In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. I will then show two examples of how brands and NGOs can use Blanchard’s thoughts and framework to structure their Facebook setup.

NGO 272
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How to Make Pinterest Your Brand’s Own

Convince & Convert

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. Callan Green, Sony @callanpaola. Please Support Our Sponsors. .” ” Social Pros Shoutout.

NGO 153
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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

View this post on Instagram A post shared by Immigrant Food (@immigrantfood) Our impact partners bring decades of experience on how to truly help immigrants. Instead, we’ve worked collaboratively to understand how we could have a real impact on their work.

NGO 74
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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

Covering everything from wig hacks and how to style a headscarf to the loss of your brows and lashes, you can find every tip posted on their social media channels! GHD has teamed up with Breast Cancer Now to create #NotDefined , a campaign filled with useful beauty tutorials for women suffering from breast cancer.

NGO 87
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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. But it does mean that marketers don’t have an effective way to measure the impact.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Want to market user-generated content but don’t know how to find them? Airbnb also runs an NGO addressing global housing problems and frequently posts about its initiatives on Instagram, Facebook, and YouTube. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb.

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TODAY: The UN International Day Against Torture

Mindjumpers

The IRCT Through the last 8 months we at Mindjumpers have been working closely together with a very dedicated team of people at the NGO, International Rehabilitation Council for Torture Victims.The IRCT is a global organisation that is the umbrella for more than 140 independent torture rehabilitation organisations in more than 70 countries.

NGO 262