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How to Find Your Audience on Social Media

Social Media Strategies Summit

Start with the basic stuff: demographic information. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following? How does this vary across different post types (e.g., How often are they updating it?

Analysis 186
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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions.

How To 94
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How to Test Meta Conversion Events

Jon Loomer

Here’s how to approach this… What to Look For When testing events, there are several things to look for… 1. Passing parameters (details of a conversion) can be tricky, so it’s nice to get confirmation that this information is passed correctly. Why isn’t Ads Manager reporting your conversions?

Eventful 170
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How to Use Analytics to Inform Your Customer’s Challenges

Audiense

When it comes to your customers’ challenges, do you really know what they are struggling with?

Analytics 157
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Twitter Launches 2020 US Election Hub to Distribute Accurate, Timely Voter Information

Social Media Today

Twitter has launched a new 'Election Hub' which will provide accurate, timely information on how to participate in the upcoming US Presidential Election.

Twitter 178
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How Does Studying Information Technology Make You Stand Out From The Crowd?

The Realtime Report

How Does Studying Information Technology Make You Stand Out From The Crowd? You have the option to pursue a degree in information technology. Information technology is diverse, giving you the freedom to choose your career. It becomes possible when you are pursuing a degree in information technology.

Study 201