Inside the bubble: How player-generated content fuels awareness for the NBA
Sprout Social
OCTOBER 5, 2020
Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. NBA teams have millions of followers on social media. People are going to pay attention when J.R.
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