Trending Sources

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. They posted pictures on Pinterest and Twitter of hidden gems throughout the region, from beaches to hotel bars to tiny restaurants. photo credit ).

#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Is using new technology that is the darling of the social media crowd , to truly operate his business on the go, even though he doesn’t think he “does” social media.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. Social media is a good place to start. 17% of people older than 55 prefer social media over the telephone for service.”. Run Social Media Contests. seconds.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Are you surprised that social media websites ranked so low among the industries surveyed?

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100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.

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100+ Social Media Monitoring Tools

www.pamorama.net

pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.

How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. The post How to Use Social Media to Plan Your Next Vacation appeared first on Ignite Social Media - The original social media agency.

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. A quote to remember: “Visuals are the currency of sharing on social media. Neil Patel. Yes!!!

How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s happening at McDonald’s, too, despite their major commitment to real-time customer service via social media (listen to the Social Pros interview with their social media head Rick Wion for details).

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media.   Is Social Media Killing the Brand Web Site?

LinkedIn, Social Media And Bubbles

Twist Image

Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. It's just hard to imagine that an online social network specifically targeted to the business professional suddenly has a valuation that rivals brands like Tiffany & Co. Hormel Foods , Electronic Arts , Hyatt Hotels and Hertz Global Holdings. For years, I've Blogged about the merits and quality of LinkedIn over other online social networks. Investors, journalists and media critics should do the same. hyatt hotels. media. media pundit.

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. There are many free ways to monitor what people are saying about your company through social media, including the following: Google Alerts.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Social networks Automotive United States David Bausola Ford Ford Drives U Social networks Automotive United States David Bausola Ford Scott Monty Organization & staffing Automotive United States Peter Kim Ford Twitter account Microblogging / Microsharing Automotive United States social brand index- twitter Ford FordDriveOne Microblogging / Microsharing Automotive United States Social Brand Index- Twitter Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K.

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Maybe You’re Just Not Ready for Social Media

Convince & Convert

I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Stayed at a new (to me) hotel. When they finished their duties each day, they left the carts in place, like a mobile hobo camp. Tweet My Mom is a legendary high school English teacher.

Diigo: A PR Tool for Social Media Releases

Proactive Report

One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Diigo is a free social bookmarking tool that makes it easy to share content and facilitate conversations around that content. Social Media Case StudiesWhat is Diigo? Adding Sticky Notes.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. Digital marketers are bombarded with facts and statistics, and all these numbers point to the fact that marketers must invest more in social media marketing. More than 2.3 and 5:00 p.m.)

Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. If you think the social media event will be great, chances are you’ll be right.

CEO Today: Interview with the co-founder of Flip.to – Brian J. Kent

Social Media Citizens

As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. is a platform that helps hotels & restaurants earn new guests by turning their current guests into a huge team of trusted advocates. Here’s an example of how it works for hotels.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? While true that only 4% of the Internet population is using location based services (LBS), there’s no question that Foursquare and Gowalla were media darlings this year.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Social customer service is the wave of the future. As a result, brands have had to take their social media interactions to the next level. Now that social media has become the platform of choice for customer-brand communications, it’s time for every brand to up their techniques in order to create the optimum experience for each and every customer. Be Human.

The Growth of Foursquare In an Infographic

Mindjumpers

Tweet During 2010, the location-based mobile platform Foursquare experienced great growth. Therefore, they have made an infographic to show where most check-ins took place around the globe, what the top train stations, wine bars and hotels were during the year, most popular brand pages and other fun facts. The Year of Social Media 2010 [infographic].

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We are back on Social Pros. Ready?

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Remember me?

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Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

Though there are countless holiday sweaters available online (from cute to hideously ugly — and everything in between) and in Salvation Armies nationwide, Budweiser decided to create the KnitBot and drum up some social engagement (and provide some thanks to those poor designated drivers.). The ugly holiday sweater trend lives on. pic.twitter.com/qNrI6NSLjs.

Social News Curation: Simplifying or Adding to our Social Media Overload?

www.socialtimes.com

Home Social Games Marketing Virtual Goods Web Video Jobs Events PRO « Fashion Explosion: Lustr App Guides You Through NYC’s Fashion’s Night Out 7 Priceless Tips On How To Go Viral » Social News Curation: Simplifying or Adding to our Social Media Overload? Read on for the verdict on social news curation. But does it live up to the hype?

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Simply Measured’s Social Attribution solution can help you understand the value of your individual influencers and influencer campaigns. Cloud #BigData #Mobile #Social #Security.

9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Super easy to use, great way to work with guest contributors, and automated social when new blog posts go live. In our nearly seven years, we have 0% turnover.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Among them: Does (the) mobile landing (or desktop) page stink?

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” You drop your bags off at the hotel, and you’re hungry. The hell with TripAdvisor’s hotel reviews, and screw Yelp’s restaurant reviews. Without customer service, all the ads, paid, or earned media won’t matter at all. Why is this huge?

Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse. Hootsuite -Schedule posts and monitor multiple social networks from one dashboard. I totally get that. Scheduling is quite similar.

How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

So before you get into a hotel you will know if your friends also liked it or not. Additionally this is rolled for both, desktop and mobile. Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven. The root of this revamp goes back to the Facebook Search Graph that was recently introduced. Be more visual.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

When I’m on the road, I try to either bring good shoes for running & walking or stay at a hotel that has a fitness facility. One word: mobile. Mobile devices have opened up new time slots, new ways of accessing data, new ways of consuming information, and podcasts are riding that wave, especially since podcasts traditionally cover areas where there isn’t as much variety.

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[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

The social network said mobile ad revenue represented approximately 84 percent of total ad revenue for the second quarter, up from 76 percent in the previous-year quarter. Mobile DAUs averaged 1.03 billion mobile MAUs as of June 30, up 20 percent from the year-earlier period. There are now more than 60 million monthly active business pages on the social network.

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