Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. What’s coming down the pike in social marketing?

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#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Loews Boston Luxury Hotel (image: Loews website).

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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? features and functionality on the hotel website.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Rick Henry: How a Small Business Owner Defines Mobility and Social Media.

Getting to the Heart of What Makes a Conference Amazing with #MDMC2019 Founders

Pam Moore

Brianna is Director of Digital Marketing at TeraRecon, Executive Director of MDMC and Adjunct Professor of Social Media Strategies and advanced Facebook Advertising at the University of Missouri of St Louis. How to Subscribe to Social Zoom Factor Podcast .

Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Sprout Social Shoutout.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68.

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Social Media and Travel

Social Media Marketing

Whether it's at an airport, on a train or in a car, you're mobile and your digital life is mobile too. The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media.

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How Social Media and Smartphones Breed a Petri Dish of Negativity

Convince & Convert

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. If nothing else, social media and always-on Internet access has made us all passive aggressive. photo from Bigstock.com.

Maybe You’re Just Not Ready for Social Media

Convince & Convert

I took three classes she taught, including one where we studied Oedipus Rex and the difference between seeing and perceiving, which has widespread business and social media implications. Stayed at a new (to me) hotel. Tweet My Mom is a legendary high school English teacher.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. News and Trends Social Media Marketin

Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30

yMarketingMatters

Sheraton Hotel , Mahwah, NJ. After two years of organizing New Jersey’s premier social media event, we’re giving it a whole new spin! Top Media/PR Panel. Media Panel . Join me at the Biggest Business. Conference in New Jersey . on Tuesday Oct.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. This is the strategy of creating a Social FAQ. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. 33% switched hotels. Hotels: 23%.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place.

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. More Tips on Social Media for Business.

Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer.

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Social Pros Transcript For Your Reading Enjoyment.

LinkedIn, Social Media And Bubbles

Twist Image

Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. It's just hard to imagine that an online social network specifically targeted to the business professional suddenly has a valuation that rivals brands like Tiffany & Co. Hormel Foods , Electronic Arts , Hyatt Hotels and Hertz Global Holdings. For years, I've Blogged about the merits and quality of LinkedIn over other online social networks. hyatt hotels.

Diigo: A PR Tool for Social Media Releases

Proactive Report

One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Put in 3 or 4 links and notate each one with commentary like “this supports the quote on hotel growth.”.

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Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce.

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Social customer service is the wave of the future. As a result, brands have had to take their social media interactions to the next level. Today’s customers are looking to build relationships with brands through social accounts. This is especially true on social media.

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How To Do Marketing On Facebook With The New Feed Design - Social Media

Social Media Network Marketing

So before you get into a hotel you will know if your friends also liked it or not. Additionally this is rolled for both, desktop and mobile. Facebook has very recently rolled out the new Layout / Design for the News Feed of Profile Pages. Have you noticed this? Has it rolled out onto your Feed as well? If you have not as yet experienced this - you will soon be able to experience the new Layout. The main objective of this new Feed Layout is to be visually driven.

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9 Productivity Tools I Use to Run My Company

Convince & Convert

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. Around here, we always have a lot of balls in the air.

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Rather than “From,” Facebook mobile is now saying “in.” You drop your bags off at the hotel, and you’re hungry. The hell with TripAdvisor’s hotel reviews, and screw Yelp’s restaurant reviews.

DiGiorno and “The Sound of Music”: Spontaneous Tweeting Pays Off

The Realtime Report

An “absolutely spontaneous” series of tweets from DiGiorno during the live broadcast ended up gaining attention from several major media outlets, reports AdAge. Social Media Campaigns DiGiorno live broadcast pizza realtime marketing Sound of Music Twitter marketing

Hotels 165

Budweiser’s Twitter-Powered Bot Knits Holiday Sweaters for Designated Drivers

The Realtime Report

Though there are countless holiday sweaters available online (from cute to hideously ugly — and everything in between) and in Salvation Armies nationwide, Budweiser decided to create the KnitBot and drum up some social engagement (and provide some thanks to those poor designated drivers.).

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

List 145

The Growth of Foursquare In an Infographic

Mindjumpers

Tweet During 2010, the location-based mobile platform Foursquare experienced great growth. The Year of Social Media 2010 [infographic]. The Year of Social Media 2010 – Extended Version [video].

Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse.

139 Instagram Marketing Facts Every Brand Needs to Know

Convince & Convert

Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. But with a lot of information available, it can be overwhelming to choose the right social media strategy.

#ASAE11 iPad app rants and raves

SocialFish

By the end of the conference, I have a shriveled, torn mess that inevitably finds its way to the hotel trash can. I can also see the Twitter stream, and the media tab seems to go to Acronym posts, which is cool since there’s always great conference-related content there.

iPad 256

Digital Signage – the Next Big Thing

Buzz Marketing for Technology

In a recent Razorfish survey it was ranked second to mobile as the most important emerging media channel in the coming year. Roughly 51 percent of respondents ranked mobile as the most important, followed by Digital Signage with nearly 32 percent.

Avatar 141

What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Omnichannel Marketing vs. Multichannel Marketing.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

When I’m on the road, I try to either bring good shoes for running & walking or stay at a hotel that has a fitness facility. One word: mobile. Being popular in social media does not make you a hero. Fitness Interview Marketing Productivity Social Media fitness

7 New Buttons Facebook Hopes You Will Use

Small Business Mavericks

Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation. Use App: If your company has its own app, this could be a button to open the app on your mobile device. Play Game: If you’re a mobile app development company, this could be a link to play your latest game. Social Media facebook business pages facebook call-to-action buttons facebook rankings

Hotels 106

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Research, through social media, has to fill in much of this gap. Social media killed newspapers; anyone can now publish to the world. QR codes marry social media with traditional direct marketing. Lee presented a session on search and social media.

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Buffer Social

It’s one of the few social media platforms with a Search and Explore tab in its app. This tip is more suited for local businesses such as cafes, restaurants, and hotels than online businesses. Instagram places a big emphasis on search and discovery of content.

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? Social Strategy Social Media Interviews