Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also posts influencer content and shares UGC on TikTok. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms.

Communities 59

Communities Social Media Strategy UGC 59

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? There have been blog posts ad nauseam by online influencers (and I don’t mean to use that term in a belittling way, so please don’t anyone take it that way) on online tools such as Klout. How do you explain influence? Image: Jonathan D.

Klout 268

Klout Influencer Flickr Hotels 268

Pixlee

OCTOBER 4, 2021

To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. While the influencer marketing industry is expected to reach a market cap of 5.8 While the influencer marketing industry is expected to reach a market cap of 5.8

Influencer 52

Influencer UGC Marketing Authentication 52

Ignite Social Media

AUGUST 21, 2017

There’s a plethora of travel influencers that offer a breathtaking perspective of places we may want to add to our bucket lists. Just look at those cute guys enjoying their hotel stay. Now that I’ve shared some travel influencers to follow, are there any that didn’t make my list? Finding the Universe.

Travel 87

Travel Influencer Social Media Hotels 87

Sprout Social

MARCH 19, 2024

One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. This approach goes beyond generic ratings to provide customized hotel recommendations, improving the guest selection process and enabling people to have more personalized travel experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Lauren Mims.

Travel 66

Travel Influencer Delicious Authentication 66

Convince & Convert

MARCH 9, 2016

She’s coined the term “PRTech,” and believes in using data wisely, consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . How to make your brand its own influencer. How to deeply trust your influencers.

Analytics 60

Analytics Influencer Marketing Hotels 60

Mindjumpers

JULY 23, 2010

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Pixlee

MARCH 7, 2019

Turn to Influencers to Reach Any Demographic. There is a reason why the Fyre Festival relied primarily on influencer marketing: it works. But you don’t need to go out and hire models and celebrities to reap the benefits of the influencer phenomenon. Remember, authenticity is key when selecting influencers.

Travel 63

Travel Hotels Brands UGC 63

Hootsuite

SEPTEMBER 14, 2023

You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. For example, a hotel chain with a slow website might choose to invest in an upgrade this year. Ability to target influencers or brand advocates. Advanced analytics and insights.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Idaconcpts

JULY 10, 2012

So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement.

Klout 154

Klout Engagement Hotels Foursquare 154

Sherrilynne Starkie

NOVEMBER 4, 2012

to an audience of almost 200 public relations professionals at a downtown Ottawa hotel. “A Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. People will increasingly seek to influence policy, companies and communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

UGC 63

UGC Hotels Nielsen Authentication 63

Mindjumpers

SEPTEMBER 13, 2012

The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. Reaching out to Instagram influencers. Every week, a new chapter of the story is added inspired by the themes in the video.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Pixlee

AUGUST 21, 2020

Incentivize users to be amazing brand advocates with an appealing offer such as a goodie bag with your bestsellers, discount codes, or a free two-night stay at your hotel. Work with Diverse Influencers to Reach new Communities. Influencer marketing is another fantastic way to reach new communities.

Brands 93

Brands UGC How To Hotels 93

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions. KLM), to facilitate lead-generation of flight search to those destinations.

Airlines 157

Airlines Instagram Tourism Hotels 157

Hootsuite

APRIL 12, 2021

Meliá Hotels International launched a #StaySafewithMeliá campaign to welcome guests back to its hotels after closures last year. They worked with both influencers and employees on the campaign to expand their reach. Once your launch campaign content is ready to go, send an internal announcement.

Engagement 139

Engagement Social Media Strategy Tools 139

Talkwalker SM

JULY 28, 2016

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. Right: Screenshot from the Starwood Hotels website. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

APRIL 2, 2019

Kimpton Hotels & Restaurants gave their followers an opportunity to celebrate their pets through its Pet Photo contest. Kimpton Hotels showcases pet friendly accommodations through UGC. Empower Influencers. The most effective influencers also drive sales.

Strategy 59

Strategy UGC Hotels Marketing 59

Firebelly

OCTOBER 9, 2012

By Matthew Lynley Microsoft has invested an undisclosed amount of money in Klout, a San Francisco-based start-up that measures social influence on sites like Twitter and Facebook. By Dan Tynan Your Klout score may help you land a job or snag a better hotel room — but not for long. Do Klout Perks carry any real-world weight?

Klout 176

Klout Hotels Microsoft Class 176

Twenty4 Social

MARCH 31, 2020

This depends on our background, education, life experiences and sometimes advice or influence from others. Suppose you could also learn how to build on your land, something like a five star hotel. You would also learn how to market your hotel and collect rent from guests that pay to stay. Twenty4 Social – What If?

Real Estate 52

Real Estate Hotels Course Education 52

The Realtime Report

SEPTEMBER 25, 2012

” The winners get a four-day lease (the perfect amount of time for a weekend road trip) of the S60 T5 AWD and additional perks, including a two-night hotel stay, and gift cards for gas, food, beverages, clothing and music. Pin your #Volvo adventure for a chance to win your ultimate #VolvoJoyride !”

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics. But PR software and influencer databases make it easy to send out poorly targeted (or flat-out untargeted) messages in bulk.

Blogger 100

Blogger Airlines Hotels Influencer 100

Sprout Social

AUGUST 1, 2019

A majority of 68% surveyed said a positive review would influence a decision to use a local business while 40% said negative ones would make them not patronize a business. Harvard Business Review reviewed tens of thousands of TripAdvisor hotel reviews and if available, the hotels’ responses. They react with their wallets.

Review 102

Review Strategy Hotels Survey 102

Pixlee

OCTOBER 25, 2021

Embrace Influencer Marketing and Content Creators . Collaborating with influencers and content creators can help you generate UGC and spread your brand around the internet easily and quickly. At the same time, influencers can encourage other users to post similar content or stories or to be part of a specific campaign.

UGC 52

UGC Content Widget Influencer 52

Sprout Social

FEBRUARY 21, 2019

For example, your hotel might need to drive up interest in a certain city. By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby. You’ll also be able to use listening to find new influencers. Is there a trend of coffee bars in boutique hotels?

Twitter 79

Twitter Sentiment Hotels Influencer 79

Twist Image

NOVEMBER 27, 2016

Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. Her next book, The Stars In Our Eyes, will look at celebrities, memes and what makes us all so enraptured by those who have influence. influencers. intercontinental hotels. So what makes us fascinated? Enjoy the conversation.

Hotels 40

Hotels Meme Influencer Class 40

agora pulse

MAY 4, 2016

The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns. One destination marketing organization that does this well is the Virginia Tourism Corporation.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

JANUARY 12, 2023

She launched her career journey with an internship at a hotel by the beach. Partner with influencers. On social, Marriott International’s values are on full display. Meet Melissa Stricker, General Manager for Fairfield by Marriott Charleston in West Virginia. pic.twitter.com/mhoW5YcX6P. Posted by Pacifica on Tuesday, November 1, 2022.

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. 33% switched hotels. — Marriott Hotels (@Marriott) December 19, 2014. Hotels: 23%. 10% switched resorts.

Travel 40

Travel Class Social Media Hotels 40

Bill Hartzer

MAY 26, 2010

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Ignite Social Media

MAY 23, 2016

Showcasing a feature in your store, hotel, property, or of your product. Having an experiential event with an influencer. Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Launching a new product that your audience will want to scope out from every angle.

Features 112

Features Social Media Brands Retail 112

Convince & Convert

OCTOBER 23, 2015

Inspired by the belief that a “better vacation deserves a better out of office message,” Westin Hotels & Resorts tapped humorists to help travelers step up their boring out of office replies. highlight to tweet) Westin Hotels & Resorts was smart to tap into something we all do when heading out on vacation: create an OOO.

Travel 60

Travel Hotels Campaign How To 60

Buffer Social

MAY 25, 2017

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find influencers. What you’ll learn about Instagram Search for your business. Engage fans at your location.

Instagram 109

Instagram Hashtag How To Hotels 109

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

Travel 47

Travel Conference Tourism Hotels 47