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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Post-Webinar Survey.

First Think Tank webinar and last call for beta testers.

SocialFish

And SocialFish is teaming up with CommPartners to host the first ever Think Tank webinar on Wednesday, May 4 at 2pm eastern ! Content will include findings from our recent white paper on Social CRM for Associations, a peer-to-peer chat, and live Q&A.

Open Call for Content Contributions

Spin Sucks

Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn.

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings.

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Four Content Ideas for Driving Inbound Leads

Spin Sucks

Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. He asked webinar attendees what’s the number one thing prospects ask you about?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. A white paper can become a series of blog posts.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

That information may be third-party links, but may also be hosted on the company’s website or blog. Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich.

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Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. Hopefully I’ll “see” you on today’s webinar—either live or in the recording later. By Gini Dietric h.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter.

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6 Highly Effective Ways to Collect Leads Via Your Blog

ProBlogger

Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Webinars can be used to go over a particular topic your audience has a problem with, demonstrate a new product or service, or just to start a discussion.”.

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.

Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Valuable B2B content can include white papers, industry research, etc. At this stage, content can include client case studies, product fact sheets, educational webinars hosted by an executive from your company, etc. Frustrated.

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15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

So why not drastically boost your traffic by designing a survey, and publishing your results in the form of an original white paper? Host a Webinar. If your company has a top-of-the-funnel problem, capturing more traffic could be as simple as hosting a webinar.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Jay is the founder of [link] and host of the Social Pros podcast.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( WordPress Hosting SEO ).

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2011 Q3 Review: SocialFish Clients and Work

SocialFish

Social CRM for Associations webinar for Peach New Media’s Association Technology Toolbox. Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper.

7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

Avectra Social CRM Roadshow –Avectra hosted 6 breakfast session–two each in DC, Alexandria, and Chicago–where we presented Social CRM concepts to association executives. This quarter, we did webinars on Social CRM, and Social Media Risk.

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Bill Hartzer

The Zuberance webinar will feature real-world case studies of how B2B companies are harnessing Word of Mouth to: • Increase sales in a down economy.

B2B 1

#SproutChat Recap: Developing a Co-Marketing Strategy

Sprout Social

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A4 Co-hosting Twitter chats are very popular and are usually pretty successful if one (or both) have decent followings. We’ve all heard the old expression, “two heads are better than one.” ” Working with a likeminded individual or (in this case) company can be impactful.

How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

Other bloggers invite you over for guest posts and webinars. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. This is a guest contribution from Pooja Lohana. Let’s face it.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. White papers. Webinars.

Get More From Email Signatures With Sigstr

Convince & Convert

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%

ProBlogger

This is like a chef who has spent a year travelling to produce a guide to the top seafood restaurants, or written a paper on the effect of global warming on seasonal food production. Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. For example: a white paper on why native plants should be encouraged into any garden. holding regular events for example webinars, seminars and teleseminars.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners. Jay is the founder of [link] and host of the Social Pros podcast.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Webinars. Among the topics discussed between host Jerry Michalski and the speakers, panelists, attendees, and contributors to this blog: enterprise 2.0, FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.