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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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How to Spring into a New Season with Fresh Content

Ignite Social Media

Host a Fresh UGC Contest. Hosting a UGC (user-generated content) contest could be useful in more ways than one. Need more help refreshing your brand’s content before the upcoming season? If possible, ask your audience to get out and take pictures relevant to spring or a holiday during the season.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Think about whether you need time to prepare for them, whether you’re hosting or participating. For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Create a script or work out set details for an upcoming livestream.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Why Host a Social Media Sweepstakes? . Look at your calendar and see if any upcoming events make sense for your brand. Choose a Platform. Grow Your Following . Sweepstakes are an easy and effective way to grow your following.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Stories aren’t always high quality, so if a UGC post doesn’t fit your visual brand, feature it in Stories instead. Then, duplicate what works on a regular basis. Author Emily A.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.