Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. ROI in social media. Photo credit: Wikipedia).

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Study Social Media Wikipedia ROI 377

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

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Social Media UGC How To HootSuite 122

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Features Social Media Curation Geotagging 98

Ignite Social Media

JULY 31, 2019

Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends. Interested in knowing more?

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Trends Social Media Price Retail 126

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Social Media Authentication LinkedIn B2B 101

Pam Moore

SEPTEMBER 2, 2016

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. Stop only playing around with the social networks. Click To Tweet.

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Social Networking Strategy Analysis ROI 113

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.

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Trends Social Media LinkedIn Instagram 122

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. Image via BigStockPhoto.com. Ask your team to do the same.

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Hosting URL Newsletter Analytics 160

Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. Using just a demographic rationale, you could propose similar social media campaigns for all of them. What do you think?

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Social Media Proposal Analysis Policies 391

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Eventful Social Media Badge Hashtag 145

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

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Social Media Strategy How To Training 164

Sherrilynne Starkie

DECEMBER 4, 2018

Instead you use smart social media tactics that put your funding announcement front and centre with your target demographic at the exact moment they are focused on the issue…say at huge charity musical festival featuring some of today’s biggest global stars and celebrities. Source: Facebook. Nope, not anymore. The crowd cheered.

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Education Hosting News Conference 341

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels?

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Questions Social Media Pharmaceuticals Social Networking 280

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

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B2B Social Media Strategy LinkedIn 136

Pam Moore

JUNE 23, 2019

Research past events if the event organizer has hosted the same or similar events in the past. How do they use social media? What social networks are they using to communicate with other attendees, sponsors and event hosts? Do they utilize social media to share what they have learned?

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Hosting Eventful Tips Training 90

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Social media and customer care are the front lines of your business.

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Social Media Strategy HootSuite FAQ 145

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.

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Analytics Tools Social Media Curation 125

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

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Social Media Tools Sysomos Sentiment 101

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

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Education Social Media Tips HootSuite 93

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

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Social Media Training Startup Social Networking 149

Likeable

APRIL 5, 2021

The problem was, FiOS was still quite new, and we had trouble finding people who both already had service and wanted to host (even free) house parties. We quickly refocused on social media as word of mouth. (It We had built a team of 30 amazing social media strategists, content creators, and account execs.

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Social Media Hosting Eventful Class 68

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms.

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Social Media B2B Statistics Types 103

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

Direct Marketing Observations

JUNE 4, 2010

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. Like it or not, Social networking is redefining terms of “social endearment.&#. Thanks to the power of social networks. He’s right.

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Social Networking Wiki Conference Hosting 183

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

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Social Media Management Social Media Platform Review 119

Firebelly

OCTOBER 16, 2013

It’s only hump day and already this week has brought some big news from some of our favorite social media platforms. In other big Twitter news, the 140-character platform has finally overtaken Facebook as the most popular social network among U.S. What do you think about these social media revelations?

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News Social Media Hosting Study 161

Ignite Social Media

JANUARY 25, 2018

Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. Reality #1: The Social Media Unicorn Does Not Exist. On paper, it seems like one dedicated resource should be all it takes to keep social channels updated.

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Social Media Marketing Resources Trends 134

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” A social media plan is far more than throwing pretty visuals at Instagram or Facebook.

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Social Media Training Startup Team 147

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Visual.ly ).

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Social Media B2B Marketing SEO 245

Sprout Social

OCTOBER 3, 2016

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank.

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Small Business Social Media Hashtag Hosting 111

Laurel Papworth

SEPTEMBER 29, 2012

Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death.

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Hosting Social Media Comparison News 109

Social Media Marketing

MARCH 22, 2018

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. 26% of hospitals currently use social media.

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Training Industry Social Media Health Care 99