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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Enhanced Queries.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.

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Super Bowl Becomes Social Bowl

Mindjumpers

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Online version of the Boston Globe is partner on BrandBowl and will be promoting the event and hosting it on their site. Focus on Social Media.

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Sure I love the conversation but…

Direct Marketing Observations

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

I’m not saying that there aren’t any very knowledgeable people on the subject, but this has gotten so out of hand, that it’s hurting the credibility of those that can actually provide real value with social media consulting and marketing services. Social Media is not a new concept.

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The Art And Innovation Of Listening

Twist Image

As the interest surrounding social media monitoring tools continues to grow, it begs the question: Why are brands spending so much money on social media monitoring platforms when plenty of free and easy-to-access tools already exist? Social 2011. social 2011. social commerce. social media.

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