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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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TikTok Shares Marketing Tips and Advice in New Video Overview

Social Media Today

This new video explainer, hosted by Francis Bourgeois, will help. Looking to get a better handle on TikTok?

Overview 166
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5 goals you can accomplish with social media video marketing

Sprout Social

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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#467: How To Host A Live Virtual Event That Will Wow Your Audience

Amy Porterfield

Start video? The post #467: How To Host A Live Virtual Event That Will Wow Your Audience appeared first on Amy Porterfield | Online Marketing Expert. The post #467: How To Host A Live Virtual Event That Will Wow Your Audience appeared first on Amy Porterfield | Online Marketing Expert.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Livestream Shopping: When social commerce and video collide

Sprout Social

But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. What is livestream shopping?

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