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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out.

Education 174
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. To that end, Abbey hosted a lounge crawl — a tour through SEA’s Delta Sky Lounge, Centurion Lounge, and Alaska Lounge, all off-limits to non-members.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements.

Company 210
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. Book your demo now.