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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Social Media Reaction: How We Tried To Get Covered Under Obamacare.

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Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. Like most things in social media, the answer is, “It depends.” on Social Media Right? Should I Partner with Influencers Right Now?

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Why You Should Increase Your Social Media Content Now

Proactive Report

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. Become a stable and calming influence in your community.

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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

Who Are Micro Influencers and Do We Need Them? Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. A great read if you’re focusing on building out your content strategy.

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10 Black Leaders You Should Follow on Social Media

Likeable

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In 2018, Rachel raised funds in an effort to help Black women and girls gain access to mental health care. She’s also a dynamic entrepreneur.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. 3 unique ways social creates value for organizations. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

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