Social Media During Emergencies

Akamai Marketing

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. Meanwhile the #tsunami hashtag was infiltrated with spam.

5 stats brands need to know to engage Irish & UK consumers

Sprout Social

Tayto Ireland , a crisps and popcorn manufacturer, used a mixture of hashtags, keyword targeting and promoted video on Twitter to extend the longevity of their TV advertising campaign. The telecommunications service provider ultimately drove 20 million impressions since starting their employee advocacy program. There is no denying the power of brand social media.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. Use hashtags—but sparingly. Tweets with one or two hashtags get 21% higher engagement on average, but those with three or more actually get 17% less engagement.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images.