New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length

Social Media Today

Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

How they pulled it off is an inspiring social media case study. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Ignoring a Local or Community Hashtag.

Social Media Case Study: How Barack Obama Became President

Devumi

Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi.

Should You Put Instagram Hashtags in the Caption, or in the Comments?

Social Media Today

Which is better, putting your Instagram hashtags in the caption or the comments? This study sought to find out

Using Hashtags for Nonprofit Marketing: Tips & Tricks

SocialFish

Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. Drive campaign success with these hashtag tips. Certain hashtags remain evergreen for perpetuity.

Social Media Case Studies: Jimmy Fallon Can Teach Social Media

Devumi

Read how the late night comedian uses his online presence to boost his show in this social media case study. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. The Tonight Show’s Jimmy Fallon is one of the most popular late night hosts.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? While Adidas had presence on all official signage, Nike stole the show by outfitting hundreds of individual athletes, and using relevant messaging through commercials and the #findyourgreatness Twitter hashtag.

Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time

Devumi

Lets dive into the action and discover how GoPro pull it off in this social media case study. The post Social Media Case Study: How GoPro Conquered YouTube One Awesome Video At A Time appeared first on Devumi. GoPro is one of the most popular camera brands on the market today.

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Using hashtags could help with SEO as well.

Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

See how the brand cultivated that image and created an engaged online fandom in this social media case study. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Facebook Instagram Social Media Case Studies Twitter content marketing facebook marketing hashtag marketing instagram marketing twitter marketing video marketingTaco Bell is one of the most popular fast food chains in the USA.

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages

Devumi

Discover how Lego built its popularity online one brick at a time in this social media case study. The post Social Media Case Study: Lego Built A Fun Social Media Presence for Kids of All Ages appeared first on Devumi. Facebook Social Media Case Studies Twitter YouTube facebook marketing hashtag marketing twitter marketing video marketing youtube marketingLego is a well-known name when it comes to fun and creativity.

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I love this case study because it really demonstrates the value of authenticity and natural storytelling.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies.

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5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

Buffer Social

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you!

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring. Related articles you may enjoy: Case Study: Britney Spears on Twitter.

Twitter Mistakes: How Brands Tried to Ruin their own Twitter Marketing!

Devumi

Case Studies Facebook Twitter content marketing facebook marketing hashtag marketing social media marketing twitter marketing twitter marketing strategyThe rise of social media has considerably helped companies and personalities to get in touch with their avid followers more easily.

752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. So this specific case study focused on the eCommerce company called Brevite.

United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

Business Case Studies Marketing hashtag marketing online marketing social media social media marketing twitter twitter followers twitter for business twitter for small business twitter marketing twitter marketing strategy video marketing viral marketing

How to Adapt Your Brand for Instagram

Convince & Convert

Social Media Case Studies capital one hashtags instagram social media campaign social media case study social media strategy user generated content

Advocacy Campaign Examples in Social Media Marketing

Devumi

Case Studies Facebook Instagram Twitter YouTube content marketing facebook marketing hashtag marketing twitter marketing video marketing youtube marketingSocial media has become an important marketing tool for cause-oriented individuals and groups.

The Best Father’s Day Social Media Marketing Campaigns

Devumi

Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketingFather’s Day is when everyone marks their calendar to make time with their dads. Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. Touching Father’s Day social media […].

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

The H&M Foundation Use Social Media to Support UN Refugees

Devumi

Business Case Studies Facebook Twitter Vimeo YouTube business content marketing hashtag marketing online marketing social media marketing twitter followers twitter marketing video marketing vimeo marketing viral marketing youtube marketingThe growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes.

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Social Media for Authors: Get Social To Get Published

Devumi

Case Studies Facebook Tutorials Twitter YouTube Community management content marketing Engagement facebook marketing hashtag marketing video marketing youtube marketingThe life of a beginning author is difficult.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

To participate in a chat follow @windows or @windowsblog and the hashtag #winchat.

Best Holiday Ads 2015: Marketing Fun for the Festive Season!

Devumi

These five ads did their best to incorporate Internet specific tactics, holiday marketing, hashtags, and social integration to create truly memorable […]. The holiday season always seems to bring out the best in online marketers.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

Here’s an example: Studies indicate that “86% of millennials say that user-generated content is generally a good indicator of the quality of a brand or service.”. An important part of your UGC strategy will be monitoring the hashtags that people are using to talk about your brand.

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Best Valentine’s Day Twitter Marketing Campaigns: Capture Hearts

Devumi

Case Studies Marketing Twitter content marketing hashtag marketing social media marketing twitter marketing twitter marketing strategyValentine’s Day is just right around the corner, and people are in the mad rush to prepare something for their special someone. But, it’s not just couples who are getting busy in preparation for the 14th of February. Brands too are on their toes trying to whip up something to offer lovey-dovey couples on that […].

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Case studies. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Social Media Marketing AllTop American Idol amplification case studies content Content Marketing ebooks elements of b2b social media marketing success Field of Dreams infographics key influencers LinkedIn Groups presentations reports Twitter directories Twitter hashtags video viral video webinars white papers

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Easy Ways for Brands to Maximise their Twitter Potential [Report]

Mindjumpers

Using hashtags to identify themes or topics, can also increase engagement for brand tweets but don’t overdo it. Tweets with hashtags receive twice as much engagement than those without hashtags. But using too many hashtags has a negative impact. Tweet.

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Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

According to a recent Pew Internet study , Twitter, a popular social media site for business , is used regularly by just 16 percent of the U.S. Taking part in twitter talk using hashtags gives you an instant common ground with strangers and non-strangers alike. Starting the conversation or partaking in a conversation using a hashtag as a tracker allows others to take part in the discussion while connecting with a larger audience.

New Research Shows Promising Pinterest Sales Potential for Marketers

Devumi

A new research study reveals more reasons why marketers should join and start pinning on the site to earn Pinterest sales. More Pinterest sales from increased engagement In the study, commissioned by Pinterest themselves, there were many positive takeaways: 59% […].

March Madness & Twitter Marketing: The Final Four Tactics!

Devumi

Case Studies Twitter content marketing hashtag marketing online marketing social media marketing twitter twitter followers twitter for business twitter marketing twitter marketing strategyIt doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers.

March Madness & Twitter Marketing: The Final Four Tactics!

Devumi

Case Studies Twitter content marketing hashtag marketing online marketing social media marketing twitter twitter followers twitter for business twitter marketing twitter marketing strategyIt doesn’t matter where you go online right now: You are going to get swept up in a little bit of March Madness! The annual college basketball tournament is heating up to be another great one as some of the old guard will be squaring off against new up-and-comers.

Case Study: Twitter + Two Weeks = $7000 Raised

Bare Feet Studios

So I am delighted to present a brief case study for your consideration.