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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag?

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5 stats brands need to know to engage Irish & UK consumers

Sprout Social

Of all the social content available, 59% of consumers say they are most likely to engage with posts that are entertaining. Tayto Ireland , a crisps and popcorn manufacturer, used a mixture of hashtags, keyword targeting and promoted video on Twitter to extend the longevity of their TV advertising campaign.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Small Business Social Media Statistics and Facts.