Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 98

Analysis Social Media HootSuite Sentiment 98

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 113

Analytics Social Media Tools HootSuite 113

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 65

Trends Social Media Authentication Skills 65

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 117

Retail Social Media How To UGC 117

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 102

Social Media How To Sentiment Analysis 102

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 111

Examples Social Media Strategy Sentiment 111

Ignite Social Media

JULY 7, 2021

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job.

Trends 187

Trends Social Media Feedly Feed 187

Oktopost

OCTOBER 20, 2024

Source Keeping an Eye Out: Understanding Social Monitoring Social monitoring involves tracking and analyzing social media conversations that directly mention your brand, products, or relevant keywords. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 92

Social Media HootSuite How To Policies 92

agora pulse

APRIL 23, 2020

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. But how can you take advantage of hashtags without adding even more to your team’s workload?

Hashtag 206

Hashtag Tools Analytics Influencer 206

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. As such, I don’t get overly surprised nor excitable these days.

Brands 158

Brands Case Study SMS Price 158

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Template 105

Template Templates Social Media Strategy 105

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content.

Hashtag 135

Hashtag LinkedIn Trends Analytics 135

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 159

Hashtag Social Media Strategy UGC 159

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. Sadly, it also proved to be one of the shortest-lived social media moments of 2023: It is with deep sadness that we must report the #MetGala cockroach was stepped on.

Social Media 259

Social Media Meme Fashion Trends 259

Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? But what’s social listening in marketing, and why is it essential to your small business? Why Listen?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . The data backs up this trend as well.

Trends 190

Trends Organization Social Media Travel 190

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 86

Social Media Patterns How To Analysis 86

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 101

Social Media Collaboration Metrics Template 101

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Through smart measurement, you can uncover audience demographics, competitive benchmarks, and content trends.

Social Media 99

Social Media Metrics How To HootSuite 99

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 86

Retail Social Media How To UGC 86

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Social Media 78

Social Media Strategy Tips Banking 78

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. Be On Trend. Tik Tok for Business. Creativity Matters .

Brands 273

Brands Hashtag UGC Aggregator 273

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Media partners. back in February 2011.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 201

Analysis Social Media How To Hashtag 201

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 76

Statistics Social Media Reddit Authentication 76

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. This data helps you predict industry trends before they happen. 1 Social Media Tool Create.

Examples 119

Examples Strategy HootSuite Sentiment 119

Social Media Today

APRIL 19, 2022

The change is designed to make hashtag seaerches more relevant, and discourage trend jackers.

Hashtag 183

Hashtag Instagram Trends 183

Ignite Social Media

FEBRUARY 5, 2025

Its a platform where creativity knows no bounds, and marketers must embrace humor, trends, and authenticity to thrive. Use hashtags to improve visibility. Respect Safe Zones Conclusion Understanding the intricacies of placements on different social platforms is essential for any social media marketer.

Platform 97

Platform Social Media LinkedIn Feedly 97

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. Social media isn’t a one-way street. One of the latest Instagram trends involves using the “Add Yours” sticker. But what is a good engagement rate on Instagram? Let’s find out below.

Engagement 117

Engagement Instagram How To Influencer 117

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Predict trends on any channel.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. Mix with other hashtags (e.g., Keep it simple.

Guidelines 120

Guidelines Influencer Engagement Tips 120

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. However, no business should hop on a social platform just because. Sharing the latest industry trends Breaking news. Sharing industry trends is a cornerstone of LinkedIn content marketing for good reason.

Examples 124

Examples LinkedIn Strategy Content 124

Oktopost

FEBRUARY 23, 2025

Introduction Social media has become an integral part of corporate communication, with 98% of employees using it for personal use and 80% using it on the job. In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. hours per day in 2023 to 1.9

Handbook 62

Handbook Authentication Social Media Privacy 62