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The Early Days of Hashtag Marketing

Twist Image

Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). What do you think about hashtag marketing? hashtag marketing. social graph. social media. newsjacking.

Hashtag 103
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Tiktok’s Quest For Hyper Locality

The Realtime Report

This contrast could be due to Instagram and Facebook’s social graph algorithms that serve users content based on their connections, thus making it more likely that you’ll see content from people who live near you.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Consider a branded hashtag and have your customers make use of it when tagging you. Understanding how the algorithm works put your brand at an advantage in creating and strategizing your content.

Strategy 175
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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

Project 153
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Consider a branded hashtag and have your customers make use of it when tagging you. Understanding how the algorithm works put your brand at an advantage in creating and strategizing your content.

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Facebook Course – Sydney Intensive September 2017 – Australia

Laurel Papworth

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor.

Course 45
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours). At least it’s more useful than moisturiser ads.

Research 107