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The Social Media Analytics Compass: What and How to Measure

Razor Social

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. If you use a custom URL, you can track traffic generated from a specific link you shared.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Keyword/Topic Monitoring. Social Analytics.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Just one thing, I guess – something I have experienced recently – leaving a comment under your post with seemingly genuine interest in one’s site/post itself, but actually referring to your own post/blog or even pasting url in. That way, you win! You really think so?

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