Hootsuite

JUNE 28, 2023

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

JANUARY 25, 2018

Top URLs- URLs that are used most frequently with your topic. Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Top topics- additional keywords people associate with the topic. For bacon, those include: cheese, soup, potatoes and slow cooker.

Facebook 107

Facebook Sample Samples Sentiment 107

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. A social media monitoring tool can track: Monitor mentions of your brand.

Social Media 91

Social Media Tools Price Hashtag 91

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Tools 101

Tools Social Media Sysomos Sentiment 101

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 13, 2023

They can easily track keywords, #hashtags, @accounts and URLs on Instagram, Twitter, Facebook and Youtube. Also when posting a job opening, it’s important to keep hashtags in mind. To find the right candidates, look for and use relevant hashtags. To find the right social network, HR managers can use analytics.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. You can also add URLs to your website in your Instagram bio and to Stories. Use a URL shortener to: brand your links, track metrics, and. Source: Article on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

MARCH 6, 2017

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more.

Analytics 111

Analytics Social Media Tools Klout 111

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” Keyword/Topic Monitoring. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

DECEMBER 10, 2015

Input their URL for a list of their most shared content. It’s also worth creating notifications for your own branded terms, to track sentiment and manage brand reputation. To uncover specific content that has performed well for your competitors, enter the URL into Majestic. Stay Alert for New Content. Track New Links.

Strategy 60

Strategy Analysis Notification Newsletter 60

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Hashtag usage. URL clicks. Link Clicks: Total number of URL and hashtag links clicked. In grade school, our math teachers constantly told us to “show our work.” Some of the raw social media data can include: Shares. Impressions.

Data 100

Data Social Media How To ROI 100

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. If you use a custom URL, you can track traffic generated from a specific link you shared.

Analytics 89

Analytics Social Media Analysis How To 89

Buzzlogix

MAY 15, 2017

You can track keywords, hashtags , URLs, and much more. You can look at keywords, hashtags, URLs, and usernames. Digimind measures sentiment, allowing you to see if the perception of a keyword is negative, neutral, or positive. The following are the top 13 social media monitoring tools available today.

Social Media 40

Social Media Tools Klout HootSuite 40

Sprout Social

SEPTEMBER 17, 2019

3: It helps you measure brand sentiment. These search results can give you a general idea about people’s sentiment toward your brand. Just enter their URL in the explorer. The Trends Report further narrows down the trending topics and hashtags relevant to your brand, competitors and industry.

Research 102

Research SEO How To CPC 102

Josh S Peters

NOVEMBER 20, 2009

It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog. It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog. Josh Peters That's a really neat sounding plugin.

Disqus 100

Disqus How To URL Hosting 100

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Union Metrics. Pros: Intuitive user experience.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. Link clicks : The number of clicks on a URL or Card in the Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Hashtag analytics and keyword tracking: You can track the most relevant hashtags and measure their performance.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Tools 145

Tools Directory HootSuite Twitter 145

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Just paste an influencer’s URL in the search bar or use the Chrome extension to check critical performance metrics, including engagement rates, likes, comments, shares and views.

ROI 103

ROI Analytics Influencer Campaign 103

Buffer Social

AUGUST 29, 2022

Hashtag Manager When you’re posting to Instagram, you can use Buffer’s hashtag manager to save and insert groups of your favorite hashtags. This area also includes analysis of your hashtag performance. For example, if your company is called Betty’s Burgers, your URL could be bettysburgers.start.page.

Features 84

Features Sentiment Analytics Statistics 84

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

JANUARY 11, 2021

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Additionally, URL tracking can help you assess the performance of individual post links. Again, there are a lot of factors to watch here.

Campaign 112

Campaign Social Media Hashtag Sentiment 112

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions. Price: $39 – $249 per month 4.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

JANUARY 12, 2021

Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. Then, when you’re ready to publish your content, add UTM tracking to every URL you share. Tap into brand-relevant conversations. Listening can help here as well.

Data 144

Data Social Media Content Sentiment 144

Hootsuite

MAY 18, 2022

But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Search for positive brand sentiment Tweets: :) + your company name (or any other term). Search for negative sentiment Tweets: :( + company name.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).” 1) TwitterCounter. ” — Comms Axis.

Tools 100

Tools Twitter Sample Samples 100

Keyhole.co

JANUARY 19, 2024

If you utilize trending hashtags and challenges, businesses can tap into TikTok’s viral nature and increase their reach organically. Keyhole provides real-time and historical data on social and web mentions, sentiment, engagement, reach, impressions, and more. Use the same hashtag and, if applicable, the same audio.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

MARCH 2, 2023

Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. But you have to do your research first. Block list.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

DECEMBER 16, 2021

Edit and refine your post for each channel by clicking on the corresponding icon next Initial content (for example, you can add or remove hashtags, tweak the original copy, change your tags and mentions, or add different links and URLs to your posts). Hashtag usage. How to cross-post on social media without looking spammy.

Social Media 145

Social Media HootSuite Instagram Hashtag 145

Hootsuite

DECEMBER 10, 2020

It allows you to easily share an interesting piece of content without having to copy and paste the URL. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism.

Social Media 145

Social Media Strategy HootSuite WordPress 145

Sprout Social

FEBRUARY 10, 2022

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Your brand name, @brand social handles and hashtags. Specific to a rebrand on social media, metrics such as engagement and sentiment help assess your goals and performance. It depends.

Social Media 116

Social Media How To Press Release Sentiment 116

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Social listening unpacks insights about competitors, products, audience sentiment and more. That’s where social media listening comes in.

HootSuite 109

HootSuite Brands Price Collaboration 109

Webbiquity SMM

JULY 24, 2018

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. for finding the best hashtags to use, Sentiment140 for tweet sentiment analysis, MentionMapp for finding connections between users, and Packtati.us

Tools 170

Tools Social Media Netvibes Lithium 170

Hootsuite

JULY 17, 2023

You can easily repurpose your top posts, flag and fix typos, upload branded graphics, and even get recommendations for which hashtags to use and the best time to post. Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. URL shortener is built right into Composer. Pricing: Bit.ly

Tools 70

Tools Social Media HootSuite Price 70

Hootsuite

MAY 3, 2023

That said, they do reflect the overall sentiment of online searches. When embedding blogs, make sure all videos are relevant to the URL and keywords they are linked to. Use hashtags Hashtags are a great way to make sure your YouTube content is discoverable. YouTube’s algorithm sees the overuse of hashtags as spammy.

SEO 111

SEO YouTube Embedding Hashtag 111