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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Why it worked: Running a giveaway is a great way to boost brand awareness and stoke positive sentiments for one simple reason: everyone loves free stuff.

How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. One of the more clever examples comes from Lowe’s Home Improvement on Facebook with a comical, five-second video of a turkey dancing in the oven and a well-placed #GetInMyBelly hashtag. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy.

Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website.