How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. In September 2014, the hashtag #WhyIStayed trended on Twitter to highlight why men and women had chosen to stay with an abusive partner.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury.

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6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check? Check out these 6 ways to level-up your hashtags on Instagram: Hashtags on Instagram Tip #1: Add Up to 30 Hashtags to Every Instagram Post — But Make Sure They’re Relevant!

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

But these tips can help you expand your Twitter follower count and boost positive social interactions. Top tips for brands: Don’t brag or use boastful language. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. ” — RazorSocial (Tips). Showcase reviews: RazorSocial (Tips). Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. 1 Instagram Influencer Marketing Tips: Establish Your Goals and Plan Ahead.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Expert Twitter Marketing Tips and Tactics. A to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on strategies that will help you attain your marketing goal/s.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

And with these tips and tools, you’re off to a great start. No tricks or boring tips—just simple, easy-to-follow instructions that really work. That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

To help determine this, here are some tips for engaging with social movements as a brand: Listen Before You Act. What’s the sentiment? They made the mistake of trying to trademark the hashtag and created a line with that same name, later saying they had planned to donate 100% of the proceeds, but people weren’t happy. The post Tips for Engaging with Social Movements as a Brand appeared first on Ignite Social Media - The original social media agency.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. Tip: You can check out their accounts by simply clicking on their handle in the list. Tip: Completion rate is often used for calculating the percentage of people who viewed all the photos and videos in your Instagram Stories. Tip: You can also see the stats of a post directly from any of your posts. Tip: If you are not sure what any of the metrics means, there’s a “What do these mean?”

10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. Much like the last tip, it’s important to know when to go beyond tweets, and dealing with private information is exactly the sort of situation we’re talking about. This post 10 Tips for Providing Top-Tier Twitter Customer Service originally appeared on Sprout Social.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

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Earned Media Tip #7: Use Offline Events for Content

Proactive Report

This post is part of the series of 10 tips to increase earned media. Get the Twitter Hashtag so you can tap into the people watching the stream of content for that event. In order to get a better understanding of the business climate in Michigan, gauge the sentiment of the state, and show the positive impact of social media on businesses, the M3 Props team set out for a 2-week tour across the 83 counties of Michigan.

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events. Every time one of my local clients has a grand opening, I make sure to use a combination of #grandopening #localevent and a location-specific hashtag (like #Dallas or #iloveAtlanta).

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

It’ll show you where you’re excelling, and provide tips on how to improve. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. Though it doesn’t, alas, break the data down by individual hashtag.).

6 Twitter Search Features You Should Already Be Using

agora pulse

While this tip isn’t necessarily revolutionary, but you’d be surprised at the amount of fan chatter and would-be brand mentions you can miss from minor misspellings of your brand’s name. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. No tricks—just simple, easy-to-follow tips that you can put into action today. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. This way you can attain even deeper insights on your brand’s sentiment all over the world.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. They created a simple, clear campaign hashtag.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Sentiment is a good place to start.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. When you add the right hashtags to your posts , you can reach a much larger audience and connect with new fans. In regards to hashtags, be sure to follow Instagram best practices. Plan to use at least 15 and up to 30 hashtags per post.

Why Investors Need to Use Social Media

Convince & Convert

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment. In the world of financial investment, timing is everything.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step.

How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Lifting the hood of the social media engine allows networks to see sentiment and engagement behind their most recent posts.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Number (and sentiment) of your customer support emails. Tip: Set several goals for your social media marketing. All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag. Planning a social media marketing strategy may sound overwhelming.

The Free Social Media Reporting Template for Marketers

Keyhole.co

But before you start building out your report, we’ll share some tips on how to make social media reports that really get your point across. Jump Links: Before You Start: 8 Social Media Reporting Tips What’s in Our Social Media Reporting Template?

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . This is why we’ve decided to share these four tips with you, so you can improve your campaign and make sure you have all the tools you need! It is searching for hashtags, keywords and mentions that might be relevant to your business.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening tips to get you started. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Brand mentions of both your handle and hashtag. Any @Twitter handles you have for your brand, and also your brand name in #hashtag format, like @BMW and #BMW counts. Branded and unbranded hashtags relevant to your brand. Your competitors’ handles, hashtags, keywords and products.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Social listening is on the rise.

How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

The first is by hosting social media contests and giveaways and the second is actively seeking out users in your space using hashtags and a few social media tools. Hashtags and Contests with Giveaways. Here are 2 time-tested ideas to get started with contests and giveaways to gather UGC: Brand Generated Hashtag: Creating a brand generated hashtag serves two result-driven purposes. Each time we share a new UGC photo on Instagram we are sure to include these hashtags.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram. Here are a few tips to help you reach and engage your audience on Instagram: 1. Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. You can also look for the top hashtags in your industry using tools like RiteTag.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

Our team has been hearing the same sentiment from marketers everywhere. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. The Science of Social Media LinkedIn TipsWhat if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

B2B Employee Advocacy Best Practices

Oktopost

We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Tips for building a top-notch profile. Brand Sentiment. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program.

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How to Manage Instagram Followers Effectively and Efficiently

Hootsuite

Keep reading for tips to make this easier and more effective. Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. Encourage mentions and hashtags. A ranking of Instagram comments by positive or negative sentiment.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign. Here are a few other influencer marketing posts you might find helpful: 7 Must-Know Tips for Effective Influencer Outreach. These days, influencer marketing is just about everywhere.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Use a robust method for measuring ROI (59% of brands measure ROI using clicks). Social media manager tip: Conduct thorough influencer research.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Use a robust method for measuring ROI (59% of brands measure ROI using clicks). Social media manager tip: Conduct thorough influencer research. Marketing trends are constantly changing.

How to one-up your competition with social media industry analysis

Sprout Social

Hashtags are more or less the social equivalent across most social networks. With the help of hashtag analysis , businesses can spot related conversations coming from consumer and competitors alike. This analysis includes hashtags, too. . See what your sentiment is. That’s where sentiment analysis comes in handy. . Sprout’s sentiment analysis features track over time how your brand is perceived by its audience.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. For businesses running a campaign with a branded hashtag , Keyhole’s hashtag analytics tool is a useful way to track the hashtag in real-time across Instagram and other platforms. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. Type in any keyword, hashtag, or username, and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity, and contributors.