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The power of brand advocacy and its uses

Sprout Social

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 126
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. Great social listening functionality. Union Metrics.

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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

Campaign 145
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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. Now, just because all the above social media platforms work for Duolingo, doesn’t necessarily mean they would work for your brand too. million followers.

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How to build your social media marketing strategy for 2019

Sprout Social

By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Sample Social Media Goals for 2019. Hashtag performance. Drive in-person sales.

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The ultimate guide to running a successful social media campaign

Sprout Social

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage.

Campaign 128