114+ Copywriting Formulas to Get Traffic & Leads
Writtent Blog
AUGUST 17, 2016
Desire : Present a successful case study. But, instead of a long section on his personal experience, he uses his free screencast to let the audience get to know him and build trust. He doesn’t encourage commenting, but he still encourages taking a specific action – watching the screencast. Send a case study. Easy to Use.
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