Remove Hashtag Remove Retail Remove Sentiment Remove Social Networking
article thumbnail

How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

Hashtag 52
article thumbnail

How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 130
article thumbnail

The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 102
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 126
article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental.

Strategy 129
article thumbnail

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. Where are people especially interested in a particular retailer?