Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JANUARY 10, 2024

Still, research shows a third (33%) of consumers would consider giving a company a second chance if they felt the brand sincerely tried to resolve the issue. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Reputation 105

Reputation System Brands Knowledge Base 105

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Unmetric

AUGUST 19, 2019

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags. Get competitive intelligence. Analyze keywords. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Product research.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Finally, add in your brand information.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. the topic, format or hashtag) can help guide smarter content creation. You need to benchmark your performance to contextualize the impact social media has on your business. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 128

Brands ROI Authentication UGC 128

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Stay on top of trends. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 160

Compete Analytics Analysis Sentiment 160

Keyhole.co

NOVEMBER 6, 2022

Well, look no further; here’s a guide showing you the top 22 best social media monitoring tools that are worth considering: 1. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Price: $49 – $299 per month. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data.

Report 52

Report Social Media Metrics How To 52

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment.

Compete 109

Compete Analytics Consultant Analysis 109

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Talkwalker SM

JULY 23, 2015

Market Research: Fashion Trends From NYC to LA. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. Tastes vary, no doubt about it.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Unmetric

SEPTEMBER 9, 2019

Share of voice gives you a definitive look at how much your brand dominates on a social network in comparison with your competitors. Knowing which posts your competitors are putting their money behind can help you build your social strategy and also help you find the type of content your competitors prefer to use.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? By doing so you can look for hidden patterns in the sentiment, comments, and so on.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Buffer Social

MARCH 6, 2017

We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Keyword/Topic Monitoring.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

MARCH 8, 2019

At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Take a more holistic approach to your online presence. Are you listening?

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

FEBRUARY 7, 2024

How to use competitive intelligence tools to grow your business Competitive intelligence tools make it easier to collect, analyze and distribute competitive research , especially when you’re dealing with astronomical amounts of data and dozens of players in the market. Sentiment analysis: Track customer sentiment around specific keywords.

Tools 94

Tools Sentiment Marketing Reputation 94

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for social listening. Or to get more Twitter followers ? SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

NOVEMBER 21, 2023

Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Post length: Average character count and number of hashtags in your competitors’ posts. The reports analyze your competitors’ content types, post themes, post categories, sentiment, and tone.

Analysis 86

Analysis Tools Social Media HootSuite 86

Hootsuite

OCTOBER 12, 2023

Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media.

Social Media 120

Social Media HootSuite How To Template 120