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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

Mommy bloggers were invited to view the event live, and it was streamed live on UStream. The #Kmartworldrecord hashtag allowed people to follow and share on Twitter, Facebook and Instagram. The campaign effectively joins a local, live action event with social media engagement and good, old-fashioned advertising.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. Ustream and YouTube Video blogging is becoming increasingly popular, especially now that smartphones have better video cameras, and there are apps to upload them to video services, such as Ustream and YouTube.

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Learning via the Social Media Game

Bare Feet Studios

How often should you get reports? Leave a comment so you can be automatically updated when changes occur! Google Analytics. Set up automated reminders for any mention of your org name or your product/service keywords. Who will review & act? www.google.com/analytics. Yelp/Trip Advisor. Customer-generated reviews of products and services.