Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. What hashtags are popular right now? It’s been done for years. Knowing as much as you can about your audience has always been the key to success.

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brands 107

Brands How To Sentiment Metrics 107

Social Media Strategies Summit

MAY 19, 2022

While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche. You can also create a list of your favorite content providers and do a quick survey of them each day. Share Survey Results.

Social Media 264

Social Media Content UGC Curation 264

agora pulse

AUGUST 17, 2020

Agorapulse reports help with audience intel. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.). Number (and sentiment) of your customer support emails.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

JANUARY 30, 2024

The brand curates content around adventure sports, shares UGC, and uses catchy captions and relevant hashtags to appeal to adrenaline junkies — their target audience on social media. They also released #CookiesAreComing and #GameOfCookies as branded hashtags to target audiences on social media.

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? When it comes to marketing research, surveying your current customers is also always a great idea. Who are they listening to?

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 124

Examples Influencer Campaign Marketing 124

Hootsuite

SEPTEMBER 14, 2023

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Hashtag 40

Hashtag Eventful Survey Report 40

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 99

Influencer Brands Collaboration Authentication 99

Hootsuite

MARCH 2, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section. Discover : The Discover feed is all about hashtags, but users can also search for keywords, users, videos, and sound effects.

Brands 145

Brands Meme Hashtag Remix 145

Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. What hashtags are popular right now? Discover your current Brand Visibility Score. Who is in your audience? Where are they on social? Who do they follow?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. How do you compare?

Engagement 102

Engagement Tips Loyalty Metrics 102

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

ROI 246

ROI Social Media UGC Discount 246

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

The Realtime Report

JANUARY 28, 2020

People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Visual Objects surveyed 1,001 consumers across the U.S. Read the full report here: [link].

Yahoo 103

Yahoo Retail Survey Hashtag 103

Sprout Social

SEPTEMBER 30, 2020

The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. So you can use this section to discover the Twitter hashtags and conversations that are important to your audience. Hey thanks for reporting this to us and sorry for the delayed response.

Twitter 139

Twitter Survey Trends Hashtag 139

Social Media Strategies Summit

APRIL 4, 2019

According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . Just 18% of those surveyed report that influencer marketing is an intrinsic part of digital marketing ROI calculations , with 35% not taking any actions to calculate ROI.

ROI 103

ROI Influencer Marketing How To 103

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Next, add in common brand hashtags and any current campaign hashtags.

Social Media 134

Social Media Strategy Brands Airlines 134

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. You can monitor and organize social mentions in real-time and measure sentiment based on terms and hashtags you want to track, all in one unified platform.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. This can give you a more solid ground to report on. Hashtag growth.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. And 82% of that group report that those tools have already driven positive results. Think: experimenting with new content formats or digging deeper into performance metrics.

Team 132

Team Social Media Management Skills Trends 132

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Boolean search logic can help you find meaningful trends and patterns you might miss by monitoring keywords and hashtags alone.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 125

Review Brands How To Analysis 125

Buffer Social

OCTOBER 16, 2023

Pebble/T2 Social Hashtag Mayorships Pebble unveils “Hashtag Mayorships” to highlight the most active user on a particular hashtag, fostering community engagement. Engage with this new feature to become a “Hashtag Mayor” and boost your visibility on Pebble.

News 75

News Social Media LinkedIn Avatar 75

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. It’s popular, with 81% of Trailhead users saying that engaging with the community makes them more productive and 93% reporting that it encourages innovation. 66% will write a positive online review after a positive experience.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. The platform also doesn’t allow you to customize social media performance reports. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

NOVEMBER 25, 2019

million in the 12 months before the Putnam survey. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. They use live social video and partner with pro athletes to drive conversation using Twitter hashtags. Download the report now! ThisMama keeps going ????

Social Media 144

Social Media Insurance Tips HootSuite 144

Buffer Social

FEBRUARY 18, 2021

I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. The combined survey of our teammates and increasing global proof that the four-day work week could be a good solution is what spawned our one-month trial. at our October survey.

Survey 96

Survey Team Guidelines Project 96

Hootsuite

JANUARY 10, 2024

Creating content, posting to multiple networks, learning about your audience, providing customer support, reporting wins to your boss… It’s a lot. We all know hashtags are kind of a secret weapon when it comes to expanding your reach, but coming up with the right hashtags on your own can be…tricky. AI hashtag generator.

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

JULY 8, 2020

Monitoring relevant keywords and hashtags reveals what people are saying about you and your competitors online, even when you’re not tagged. As you monitor keywords and hashtags, you may uncover other relevant hashtags your audience uses. Then scroll down to see which are the top sites, hashtags, and authors for your search.

Template 145

Template Templates Social Media How To 145

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

MAY 25, 2023

These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach. TikTok is growing in popularity for Realtors In 2022, 12% of Realtors reported using TikTok for business purposes. Another 30% voted for MLS. This number is up 4% from the previous year.

Real Estate 95

Real Estate Statistics Social Media HootSuite 95

agora pulse

FEBRUARY 22, 2020

The Gartner CMO Spend Survey for 2019-2020 found that 61% of CMOs expected their marketing budgets to increase in 2020 , but social media spending overall averaged 11-12% of total marketing budget. Utilize user-generated content by … Searching your brand’s name, campaign hashtag, or product to see what’s already out there.

Social Media 175

Social Media UGC Tips CPM 175