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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Analytics 140
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Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. So, why are hashtags spam? Hashtags turn into legitimate Tweets and Posts on social media sites because the user decides which #hashtags to use in their post or tweet.

Hashtag 149
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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

Hashtag 117
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

Analytics 204
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How to Use Pinterest for Business: Highlights From the Latest Report

agora pulse

Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. The social media site is home to over 240 billion Pins on more than 5 billion boards. Pinners Use the Site as a Search Engine. Use keywords and hashtags.

Report 105
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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

When it comes to reporting breaking news, keep it simple. Your followers can use your social media pages to report concerns, react to news, or simply to share whatever’s on their minds. Use Community & Event-Specific Hashtags. Showcase Real People At Your Agency. Of course, conversations must be a two-way process.

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Twitter Social Listening Guide 101

Keyhole.co

So, it’s evident that brands aren’t shying away from amplifying their marketing efforts on the microblogging site. Enhancing customer experience: Set up alerts for specific keywords, hashtags, and brand mentions to track customer complaints and queries. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59