Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

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The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Brand mentions and sentiment. Post reach refers to how many unique users were exposed to a piece of content. Post impressions refers to how many times your target audience has seen your content appear on their screen. As this can help you understand brand awareness and sentiment.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time. Though it doesn’t, alas, break the data down by individual hashtag.).

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

Promoters are customers with a high NPS score — pay attention to these ones since they are more likely to refer others to your brand. You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. .

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One Social Media Metric to Rule Them All

Visually SM

Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Reach refers to the amount of people who saw your social media posts and is a fairly critical metric when it comes to social media marketing. Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. Not only this, most Twitter users from the United Kingdom, Australia and Canada are skeptical about ‘global warming’ and refer to it as scientific fraud, political scam or a hoax. With appropriate sentimental analysis of social media posts talking about climate change, researchers are able to gauge public consensus, develop counter-response strategies, and optimize their awareness plans.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Number (and sentiment) of your customer support emails. All channels] Thursday : Share our old blog post to the #ThrowbackThursday (also #TBT) hashtag.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. gazeMetrix will help brands sort out some of the noise and unreliable data in online conversations, which exist due to frequent spam, fake accounts and misuse of hashtags.

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Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. In the example graphs above, you can see that 83% of people using these types of questions were referring to widget A and 17% (or one person) had a pain point around cleaning product 2. Sentiment research. Sentiment. Overall brand sentiment.

Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions.

One Social Media Metric to Rule Them All

Visually SM

Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Reach refers to the amount of people who saw your social media posts and is a fairly critical metric when it comes to social media marketing. Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

High Pin impressions are a good sign that your content is on-trend, or that your hashtags, keywords and timing worked well with the Pinterest algorithm. Mentionlytics scans Pinterest for references of your brand and displays them in the Hootsuite dashboard.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: HashtagHashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Sentiment Analysis.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. It also gives you positive and negative sentiment measurements for each trend it identifies, right down to specific emotions such as fear or excitement. This app lets you record all of your content ideas, clip web content for future reference, and even maintain your editorial calendar.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand. Since the Instagram influencers you’ve partnered with will be sharing content with your branded hashtag , make sure to keep tabs on all the new posts.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. Add Brand Keywords & Instagram Hashtags. The importance of social media sentiment analysis (and how to conduct it). Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next?

How social media moves markets: Analyzing GameStop (GME) using social listening data

Sprout Social

The hashtags #WallStreetBets and #WSB, both referring to the community where the GME conversation started, were used 30,944 and 18,871 times respectively. Monitor competitor news, movement and sentiment and know when to act.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month). You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

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How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

To the right of that, we have what we refer to here internally as the Spidey Chart, but I think a better name for it would be the evolutionary chart. Going up to the top right here, we see real time trending hashtags. We can uncover real time trending hashtags, stories and images, but I just have hashtags up here right now. So, imagine this being not 12 but 50 hashtags or 50 stories or 50 images. So, on the right-hand side, you see trending hashtags and emojis.

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. Make it easy to collect user-generated content by creating a branded hashtag. Referral marketing relies on current customers to refer new customers directly. What is social proof?

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Mention : Refers to a Tweet in which your @username was included. And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

The complete guide to online social listening

Sprout Social

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Rather than jump from individual social mentions and RSS feeds, Sprout aggregates your defined terms such as your social accounts, hashtags, industry keywords and more.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page. It is interesting that 10 of the 20 posts promoted featured humanized content that had no references to the brand. Hashtags.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). I’ll also echo Mike’s sentiments that the camaraderie and the sheer energy of the conference enthralled me. I really liked being able to reference the government20club.org blog afterwards to catch up (somewhat) on (some) of the sessions I missed!

Celebrate Community Managers Day in 2021

agora pulse

And their leaders were often referred to as community managers. The post encouraged users to share stories about what being a dad means using the hashtag #HappyFathersWay. Creating a hashtag allows your community to easily follow and join in with conversations.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Learn more : Social Media Image Sizes: A Quick Reference Guide for Each Network. —B—. Captions can include text, hashtags, @ mentions, and emojis. Hashtag.

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”. Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters. Ed: Did you do a double take?

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Just one thing, I guess – something I have experienced recently – leaving a comment under your post with seemingly genuine interest in one’s site/post itself, but actually referring to your own post/blog or even pasting url in. That is *exactly* the “infraction&# I refer to. I’ll use it as a reference when teaching my consulting clients how to use social media the right way.

The Social Media Analytics Compass: What and How to Measure

Razor Social

Download the PDF version for future reference! Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. Download the PDF version for future reference! Are you using the right social media analytics tools to monitor, assess and improve your social media performance?