Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Owned content refers to content that brands publish from their own social profiles.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. Not only this, most Twitter users from the United Kingdom, Australia and Canada are skeptical about ‘global warming’ and refer to it as scientific fraud, political scam or a hoax.

One Social Media Metric to Rule Them All

Visually SM

Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Reach refers to the amount of people who saw your social media posts and is a fairly critical metric when it comes to social media marketing. Utilize relevant hashtags.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag.

Brands 272

One Social Media Metric to Rule Them All

Visually SM

Post count refers to the amount of social media posts that you create across all of your social networks and profiles. Reach refers to the amount of people who saw your social media posts and is a fairly critical metric when it comes to social media marketing. Utilize relevant hashtags.

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. In the example graphs above, you can see that 83% of people using these types of questions were referring to widget A and 17% (or one person) had a pain point around cleaning product 2. Sentiment research. Sentiment. Overall brand sentiment.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment?

12 Time-Saving Tools for Content Marketers

Convince & Convert

Trendspottr lets you tap into emerging trends on social media , giving you early signals about hot topics, popular hashtags, and rising influencers. This app lets you record all of your content ideas, clip web content for future reference, and even maintain your editorial calendar.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Ellenor shows off how she decorated the Cava bottle for her friend, giving her gift a personal and sentimental touch. Make sure to include campaign hashtags, inspiration from past campaigns, or anything else you think would help them create content that will align with your brand.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS. It’s unusual to have sentiment analysis available for a monitoring tool with a relatively low starting price” of under $100 per month).

Review 284

What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. Hootsuite Insights can help you keep track of social sentiments, mentions and more. What is social proof?

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

To the right of that, we have what we refer to here internally as the Spidey Chart, but I think a better name for it would be the evolutionary chart. Going up to the top right here, we see real time trending hashtags. So, on the right-hand side, you see trending hashtags and emojis.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media.

Make the most of your Sprout trial

Sprout Social

A complete calendar of hashtag holidays for 2019. You can also download our Sprout 101 Guide for your own quick reference or for distribution on your team. Add Brand Keywords & Instagram Hashtags. The importance of social media sentiment analysis (and how to conduct it).

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Learn more : Social Media Image Sizes: A Quick Reference Guide for Each Network. —B—. Captions can include text, hashtags, @ mentions, and emojis. Hashtag.

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Mention : Refers to a Tweet in which your @username was included. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Most of the session leaders did a good job of identifying a Twitter hashtag to track that sessions’ notes, but identifying a willing live-blogger for each session was hit and miss (mine included). which is essentially a Twitter hashtag directory.

The complete guide to online social listening

Sprout Social

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Rather than jump from individual social mentions and RSS feeds, Sprout aggregates your defined terms such as your social accounts, hashtags, industry keywords and more.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

In other words, PR folks who collectively represent a broad spectrum of backgrounds typically referred to as “diverse.”. Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover.

Issues 221

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing Twitter hashtags during a crisis. Just one thing, I guess – something I have experienced recently – leaving a comment under your post with seemingly genuine interest in one’s site/post itself, but actually referring to your own post/blog or even pasting url in.

The Social Media Analytics Compass: What and How to Measure

Razor Social

Download the PDF version for future reference! Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set.