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How to Use Instagram Stories to Increase Reach

agora pulse

This kind of social real estate is a big deal. That being said, we’re going to look at a few specific techniques centered around user-generated content (UGC) for how to use Instagram Stories to expand your reach even further. Encourage Users to Create UGC. Use Instagram Story Hashtag Stickers.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging.

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A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Choosing the link to include can be tricky as this is high-value digital real estate. Not only can you provide a link to drive traffic from Instagram, but you can also utilize valuable UGC on your website to increase your audience’s engagement once they have clicked on the link you provided. Take Trupanion, for example.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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9 Instagram analytics tools to help you crush it in 2019

Sprout Social

Another key component of Instagram growth is not sucking at hashtags. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. In addition to engagement and sales metrics, Curalate monitors tags and mentions, making it easy to spot UGC in the wild. Iconosquare.

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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

See how BH Cosmetics encourages the use of branded hashtags among their followers. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible. Source: BH Cosmetics.

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How to Create the Perfect Instagram Bio

Later

Tip #3: Tag Related Accounts & Share Your Brand’s Hashtag in Your Instagram Bio. Thanks to an Instagram update in 2018, profile usernames or hashtags included in your Instagram bio become clickable links. This is where a strong CTA becomes valuable real estate. Why does this matter?