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A behind-the-scenes look at Twitter’s #ExtremeWeather project

Sprout Social

Twitter’s newly launched #ExtremeWeather project breaks down these findings, with data informed by Sprout Social. Check Out the #ExtremeWeather Project. Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. These Tweets do more than just show support.

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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110
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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121
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10 best influencer marketing tools you need in 2022

Sprout Social

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

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5 ways to create better buyer personas with social media data

Sprout Social

Social listening is a source of business intelligence that allows brands to harvest voice of customer data without doing the legwork involved in a full market research project. Mentions and hashtags are a good place to start, but Sprout’s Smart Inbox can help you go further to keep an eye on how people are using your branded keywords (e.g.,

Data 140
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Here’s what all you can track: Your brand name Product names Variations and misspellings of your brand name Key products Industry terms Branded hashtags and mentions Tip: Don’t limit yourself to just one channel. For example, the sentiment is positive if someone writes a positive review about your product.

Tools 52