Remove Hashtag Remove Privacy Remove Sentiment Remove Social Media Management
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

For most social media pros, this is good news: the analytics tools out there are now much more trustworthy, and have had to adapt to the new, privacy-first rules. Other advantages: Hootsuite also has social listening and competitive analysis tools. They also offer social media management and scheduling tools.

Metrics 145
article thumbnail

7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 136
article thumbnail

Social Media Data Collection: Why and How You Should Do It

Hootsuite

Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? What times of day is your audience most active on social media? Which hashtags is your audience most likely to engage with? Brand sentiment.

Data 94
article thumbnail

Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

But depending on the mentioned person’s privacy settings, their reply to your Twitter mention might not be visible to the public. Hashtags or keywords. Especially if the sentiment is positive, be sure to reply to these mentions! With Hootsuite, it’s easy for social media managers to respond quickly and efficiently to mentions.

Twitter 145
article thumbnail

Everything You Need To Know About Social Media Monitoring

Keyhole.co

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.