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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Buzz is never worth damaging a brand’s reputation. Inappropriate Content.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

B2B 155
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Monitor Your Brand Online-Part 1

Harp Interactive

The first step to monitoring your brand reputation is listening. Channels You Need To Monitor: The key to managing your online reputation is a comprehensive daily monitoring of various platforms like: Social Media Platforms (Facebook, MySpace). Tags (keywords on social bookmarking sites and Twitter Hashtags). Press releases.

Brands 307
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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. Still, monitoring your brand mentions goes beyond just names, so you should also keep an eye on the use of brand-relevant keywords and hashtags.

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Who’s Looking at Your Product Page?

Idaconcpts

A lot of “marketing gurus” like to talk about the value of a press release, but is your new product really a hot news item? You can also take advantage of social search tools by “hashtagging” your content with a “#” symbol and some of your keywords. You need to build high quality backlinks from reputable sources.

Products 159
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How to accelerate Instagram growth (without buying followers)

Sprout Social

Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. Hashtags are easily one of the most important parts of achieving Instagram organic growth, and can drive engagement on your posts.

Buy 111