What Is Social Media Sentiment Analysis and How to Conduct One


Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

The 21 Best Sentiment Analysis Tools in 2020


That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.


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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

The Top 15 Hashtag Analytics Tools in 2021


Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

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The Top 25 Social Media Analytics Tools [Updated for 2021]


Did you miss our previous article on the best Sentiment Analysis Tools? Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Manage social media teams in more than one country all from one platform.

Miss Topsy? Here are the Top 3 Topsy Alternatives


It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]


While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag? Social media platforms like Twitter give organizations access to incredible amounts of data.

5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Top 25 [Free + Paid] Social Media Analytics Tools in 2022


Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Determine which social platforms are your top priorities.

How to roll out a successful rebrand on social media

Sprout Social

If you’re worried about your current brand health, social listening tools can clue you in via mention monitoring and sentiment analysis. Your brand name, @brand social handles and hashtags. Is a social media rebrand on your radar?

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. In general, here’s a list of what’s missing: Central Database – to pull the results together and create a single platform to analyze and report from. Advanced Sentiment Analysis – not just positive and negative either. Effective social media programs?

How to Search Twitter Like James Bond

agora pulse

Twitter is an exceptional platform for connecting with people around ideas, news, and interests. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags. have positive or negative sentiment. You’re a lot more like James Bond than you think.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business


As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. In the Authors tab, you can track top social media users writing about any subject and estimate their reach and sentiment.

Breaking Down Social Listening for B2B: The Full Guide


Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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The Top 25 Social Media Monitoring Tools [Updated for 2021]


Save time, as all your social media analytics are available to you in one platform. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Good sentiment analysis with accuracy of up to 80%.

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45 of the Best Social Media Analytics Tools

agora pulse

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.

Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Buffer takes an omnichannel approach to social media management, allowing you to handle all your social platforms in one place. Listen for conversations on multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results.

Top 8 Talkwalker Alternatives


Keyhole’s hashtag analytics and social media monitoring tools allow you to keep a finger on the pulse of your brand and your industry as a whole. With Keyhole, you can measure the impact of your social media campaigns, hashtags, and influencers. The marketing platform Falcon.io

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4 Ways Social Listening Can Help You Create Amazing Content


If you’re a brand-new company with a small audience, you might be able to perform social listening by simply checking social media platforms on your own. Dedicated social listening platforms are the best way to stay on top of your social presence without wasting resources.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late


Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing.

Twitter trending topics: How they work and how to use them

Sprout Social

Trending topics on Twitter are determined by the platform’s algorithm. This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests.

6 Twitter Search Features You Should Already Be Using

agora pulse

While most people stick to using the basic Twitter search bar, few ever dive in deep to the advanced search functions that the platform provides. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function?

Buffer in 2022: 51 Features To Help You Grow Your Audience

Buffer Marketing

Here’s a bit more detail about the types of content you can schedule to each platform. Hashtag Manager When you’re posting to Instagram, you can use Buffer’s hashtag manager to save and insert groups of your favorite hashtags.

The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy


Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Track trending hashtags locally or globally.

Top 15 Influencer Relationship Management Tools To Optimize Your Campaign


Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Any red flags, such as negative sentiment or fake followers can be vetted at the beginning.

Why Investors Need to Use Social Media

Convince & Convert

Stories often break on the platform hours before major news corporations have mentioned them, which is something shrewd investors have started to monetize. So how can investors make the most of various social media platforms? What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. The decrease in value just 25 minutes after the drop in sentiment demonstrates just how crucial Twitter is to judge stocks.

The 7 Most Important Social Media Marketing Metrics


Brand mentions and sentiment. As social media platforms’ value to marketers increases, platforms are adding reporting features. Whether it is tracking your campaigns, your daily social media management across all platforms, etc.

18 of the best Instagram tools to level up your presence

Sprout Social

Instagram tools for hashtags, listening and trendspotting. Coupled with a comprehensive content calendar, you can manage all of your social campaigns in a single platform (including ones beyond Instagram). Instagram tools for hashtags, listening and trendspotting.

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How to own the social media game in 4 simple steps!


There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. One way to get around this is to include a short link or hashtag alongside your IRL advertising efforts. Sentiment data. Hashtag growth.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

With so many different social media platforms to manage and such a long to-do list to tackle, it’s tough to know where to start and how to plan your day effectively. Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking.