Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

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ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Search Twitter Like James Bond

agora pulse

Twitter is an exceptional platform for connecting with people around ideas, news, and interests. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. Effective social media programs?

6 Twitter Search Features You Should Already Be Using

agora pulse

While most people stick to using the basic Twitter search bar, few ever dive in deep to the advanced search functions that the platform provides. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Tools 114

Why Investors Need to Use Social Media

Convince & Convert

Stories often break on the platform hours before major news corporations have mentioned them, which is something shrewd investors have started to monetize. So how can investors make the most of various social media platforms? Using Facebook to Gauge Public Sentiment.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms.

Report 157

The 32 Best Twitter Marketing Tools

Webbiquity SMM

The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. And the top tweets by influencers (that include that specific hashtag).” Discover the sentiment of a brand, product, or topic on Twitter.

Tools 275

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. A key strength of the social media monitoring and management tools above is that they work across the different social networking platforms.

Tools 215

How to own the social media game in 4 simple steps!

Postcron

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Due to its open platform, and short-form style posts, Twitter is the biggest and best social pool where listening should occur.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start. EST. But that can vary platform by platform.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. minutes on the social platform per session. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key.

Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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5 non-negotiable dashboards to track your social media success

Socialmedia.biz

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand.

Tools 105

What brands are missing by sleeping on TikTok

Sprout Social

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Try less,” is the sentiment. The way communities converge is part of TikTok’s ability to spread influence farther and faster than any other social platform.

Meme 100

B2B Employee Advocacy Best Practices

Oktopost

How to Choose the Right Platform for Employee Advocacy. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Introduce the team to your employee advocacy platform and walk them through the technical aspects of the program.

B2B 99

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content.

One Social Media Metric to Rule Them All

Visually SM

Utilize relevant hashtags. The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. Michael Patterson leads co-marketing efforts at Sprout Social, a social media management and engagement platform for business.

A closer look: What brands need to know about COVID-19

Sprout Social

Additional factors, like Italy announcing a nationwide lockdown and the WHO officially declaring this a pandemic, ensure COVID-19 remains top of mind for social media users across a variety of platforms. The conversation sentiment in March hit a high of 50% positive.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Monitor your customer sentiment.

6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. There are plenty of tools to choose from but Sprout achieves all of the above in one user-friendly platform. . Not all social platforms are created equal. Did the same sentiment come up often? Social listening is on the rise.

21 best social media analytics tools

Unmetric

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Updated for 2019!

How to Use TikTok to Reach Audiences in China

Pixlee

One such platform where influencers thrive in large numbers is Tiktok. Since strong customer sentiments are attached to influencers in China, brands can’t resist the appeal. . Globally, homemade music videos are extremely popular on the platform.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Top hashtags. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Facebook recently made an exciting announcement for marketers.

What does a social media analyst do?

Unmetric

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance.

Why Tech Companies Must Be Careful About Change

Convince & Convert

I am sure those that really love to tweet will continue to do so, as the change does not significantly impact or change anything with the core capabilities of the platform. Technology: Twitter’s Lucky Charms.

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. You can also monitor your accounts response time, and rank comments by positive or negative sentiment.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Don’t: Limit Content to One Platform. Where does the time go?

A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.