The 21 Best Sentiment Analysis Tools in 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool.

The Top 15 Hashtag Analytics Tools in 2021

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.


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Trending Sources

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram. Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Did you miss our previous article on the best Sentiment Analysis Tools? Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Manage social media teams in more than one country all from one platform.

How tracking social media shares can strengthen your campaigns

Sprout Social

These elements include: Captions (short and off-the-cuff versus longer-form with hashtags or keywords). You might likewise notice that longer-form captions containing hashtags do well, too. Determine which social platforms are your top priorities.

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Was it a hashtag? Social media platforms like Twitter give organizations access to incredible amounts of data.

What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Monitoring tools like Sprout Social let you access a detailed sentiment analysis.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

How to Search Twitter Like James Bond

agora pulse

Twitter is an exceptional platform for connecting with people around ideas, news, and interests. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags. have positive or negative sentiment. You’re a lot more like James Bond than you think.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. In general, here’s a list of what’s missing: Central Database – to pull the results together and create a single platform to analyze and report from. Advanced Sentiment Analysis – not just positive and negative either. Effective social media programs?

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Save time, as all your social media analytics are available to you in one platform. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Good sentiment analysis with accuracy of up to 80%.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results.

45 of the Best Social Media Analytics Tools

agora pulse

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.

6 Twitter Search Features You Should Already Be Using

agora pulse

While most people stick to using the basic Twitter search bar, few ever dive in deep to the advanced search functions that the platform provides. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function?

Twitter trending topics: How they work and how to use them

Sprout Social

Trending topics on Twitter are determined by the platform’s algorithm. This means following accounts, interacting with with posts about your niche, industry or interest, and being active enough on the platform that it begins to recognize more of your interests.

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

With so many different social media platforms to manage and such a long to-do list to tackle, it’s tough to know where to start and how to plan your day effectively. Monitor Hashtags. Then open your social listening dashboard and go over the hashtags and keywords you’re tracking.

The 7 Most Important Social Media Marketing Metrics

Brand mentions and sentiment. As social media platforms’ value to marketers increases, platforms are adding reporting features. Whether it is tracking your campaigns, your daily social media management across all platforms, etc.

Why Investors Need to Use Social Media

Convince & Convert

Stories often break on the platform hours before major news corporations have mentioned them, which is something shrewd investors have started to monetize. So how can investors make the most of various social media platforms? What began as a humble microblogging platform has evolved in recent years to become the most instantaneous news hub on the planet. The decrease in value just 25 minutes after the drop in sentiment demonstrates just how crucial Twitter is to judge stocks.

The Top 16 Facebook Analytics Tools for Marketers

Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Facebook allows for granular targeting that other platforms can’t offer. For example, it quantifies sentiment and the influence of individual users.

7 ways to use data to create better social media content

Sprout Social

Was the platform the right place for this content type? Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing.

15 of the Best Social Media Monitoring Tools to Save You Time


Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

How to own the social media game in 4 simple steps!


There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

Strengthen your competitive analysis strategy with social listening

Sprout Social

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

How to Improve Your Net Promoter Score (NPS) With User-Generated Content


You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. . In addition, you may use branded hashtags to create awareness of your campaign. . They should also tag your social media handle when using those hashtags.

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)


Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. It’s useful for tracking promotions, branded hashtags , and Instagram contests in real-time.

The Value of Social Listening in B2B Digital Marketing


With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? Granular sentiment analysis. Employee satisfaction and sentiment tracking.

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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. minutes on the social platform per session. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. positive sentiment around the conversation.

Social Media Helping People Understand Climate Change Globally

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. In addition to staying in touch with their friends, family, and professional contacts, people are also using these social media platforms to shed light on pressing global issues of climate change, biodiversity loss and food security. Sentiment Analysis.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


It can be limited to a single network, or take place across multiple social media platforms. Platforms used: Twitter. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Platforms used: Twitter.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. Typically, Mother’s Day is all about flowers, sentimental messages and breakfast in bed, but Carhartt’s first national Mother’s Day ad, it goes against all those stereotypes. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Doing it manually on social platforms like Facebook and Twitter is very time consuming and can be challenging with standard search features, but might be necessary in some cases like monitoring specialized forums and niche Facebook Groups where a particular conversation is emerging. . Brand mentions of both your handle and hashtag.

Top 10 Social Listening Tools


Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

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6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Use Event Hashtags on Instagram & Twitter. Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events.

8 Important Social Media Integration Strategies to Implement in 2021


Platform. Instead just focus on the few platforms that are relevant to your brand. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. That’s why it’s so important to be aware of your social sentiment (i.e.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You


That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

Social Media Marketing 101 for Small [and New] Businesses

The WHERE: What channels/social media platforms are you going to use 4. Next, you need to pick the best social media platform for your business. All the knowledge you’ve gathered by this point will help you determine which is the best platform or platforms to use.

How to come up with social media content using feedback from your silent fans

Sprout Social

To create social media content for everyone, you also need to know why these decisions happened and the sentiments behind them. This insight can help you tailor your social posts to ensure you’re using the hashtags and keywords that are most likely to draw the highest number of impressions.

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