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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users. Reddit search.

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. Here’s a snapshot of a hashtag and keyword report from Sprout Social, highlighting branded and industry tags alike. The same rings true on Reddit. The same logic rings true for hashtags.

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important.

The complete guide to online social listening

Sprout Social

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Monitoring your comment section and notifications can actually help you breed brand loyalty. Reddit. What makes Reddit so complicated?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

If they tagged your social media profile in their posts, you could check your notifications. To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in.

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