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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. This applies to both positive and negative sentiments alike.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Reddit search. Talkwalker.

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. The Benefits of Listening.

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How to build a better business with B2B social listening

Sprout Social

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. The same rings true on Reddit. The takeaway?

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The complete guide to online social listening

Sprout Social

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment.

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Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

Based on the rules you establish, you can then set up Automated Alerts to receive notifications via email or mobile push notifications for messages you identify as important. In the Smart Inbox, you can set up Inbox Rules to tag and/or complete all incoming messages based on specific keywords, phrases or message types.