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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). By leveraging UGC, you build trust with potential customers as they can see the real-life experiences of people who have used your products or services.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising. UGC can be gathered on Instagram in a variety of ways.

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. Bonus tip: Try creating a brand-specific hashtag. Schedule for the ideal time.

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