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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Besides the main profile, Airbnb Help is the brand’s dedicated Twitter page to offer customer assistance. It also offers hashtag analytics and generates suggestions for your social media campaigns.

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

The NGO asks parents to share a photo of their child on their first day at school (whether it’s their first day ever, or simply first day back) with them showing their dream job along with the hashtag #Classof16. What Team Audiense has been reading: Twitter starts sharing ad revenue with video creators. Mother N.Y.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Twitter marketing strategy. This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. Do you have an unrepentant hashtag abuser on your team? Facebook marketing strategy.

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