How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

55 Fresh Ideas for Your Christmas Newsletter

Writtent Blog

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

Next, it was time to put everything they learned from their research stage into a cohesive content plan, looking at when they would publish blog posts and email newsletters as well as Facebook, Instagram, and Pinterest posts.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

Potential subscribers to your e-newsletter. Pop culture design site Look Human encourages users to take Instagram photos of their newly-purchased merchandise by including a branded hashtag on a coupon for an upcoming purchase. Interested in trying out hashtag monitoring with Agorapulse?

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How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

One way to identify and engage your consumers is through hashtags. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. Hashtags, Hashtags, Everywhere! There’s even hashtag etiquette!

How to Adapt Your Brand for Instagram

Convince & Convert

Get our Definitive email newsletter. Social Media Case Studies capital one hashtags instagram social media campaign social media case study social media strategy user generated content

50+ ways to search Twitter

Josh S Peters

Hashtags, people, conversations, topics, etc.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Its content strategy and use of hashtags and inspirational quotes from athletes and various sources prompt constant sharing.

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33 Instagram Hacks You Wish You Knew Sooner


From knowing how to add line breaks to your Instagram captions, hiding hashtags in your Instagram Stories, or how to respond to Instagram DMs in just two taps — we’ve got tons of great Instagram hacks to help you work faster and smarter! . Posts with hashtags get 12.6%

How the LinkedIn Algorithm Works And How to Make it Work for You


For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. Tag relevant companies and members, use keywords strategically, and include relevant hashtags.

Social Media Automation: How to Do It Well and What to Avoid

agora pulse

With Agorapulse, you can create social listening searches that automatically surface terms, phrases, hashtags, and even websites. Consider using this data to track growing trends, inform your content and hashtag strategy, and stay ahead of the social media marketing curve.

Pepsi’s Live Now For Music on Twitter

Sherrilynne Starkie

Tweeps are encouraged to follow and use the #livefornow hashtag when participating. Click here to start to receive my newsletter. Pepsi and Twitter are teaming up for what might become a real game changer for the Twitterverse.

September Monthly Social Updates

Ignite Social Media

Instagram is testing the option of adding hashtags to your posts without including them in the caption or the comments. This feature would enable users to add their hashtags in a separate field on their posts, in a goal to increase hashtag usage.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

These include new job alerts, an alumni tool, community hashtags and company insights. Get our weekly Top Five delivered directly to your inbox with my free weekly newsletter.

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The Ultimate Guide to Writing Good Instagram Captions


Should you use emojis and hashtags? A good CTA can inspire your followers to engage with your business website, sign up to a newsletter or shop online! . If you want to disclose sponsored Instagram posts using a general hashtag, the only FTC-compliant ones are #sponsored or #ad. .

Three Simple Ways to Interact With Your Online Readers

Webbiquity SMM

There are many options and platforms available: newsletters, blogs, social networks, and publishing platforms like Medium just to mention a few. You can embellish your post with text, stickers, active hashtags, and GIFs. Guest post by Joey Feldman.

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The Pope tweets and so can your CEO

Sherrilynne Starkie

Even before the Pope’s first tweet, the #askpontifex hashtag had been hijacked by bigots and haters. Click here to start to receive my newsletter. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Posted under the hashtag #DoMore, the company’s timeline features captivating images of farmers , graffiti artists , shark advocates, and other engaging folks doing interesting things.

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7 Ways Social Media Managers Can Publish Smarter

agora pulse

Staying updated on current events is a breeze, thanks to 24-hour news cycles and trending hashtags. Create a list of brand or industry hashtags to follow on Instagram or Twitter. As a social media manager, you have a lot of responsibilities.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts?

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HMV’s Twitter nightmare

Sherrilynne Starkie

In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Click here to start to receive my newsletter. Lately, times haven’t been too good for HMV , the British multinational music retailer.

How You Can Use Promotional Products to Boost Your Social Media Campaign


If one Facebook user can score a free T-shirt for subscribing to a page or signing up for an email newsletter, chances are he or she will encourage friends to take advantage of the same sweet deal.

The Proven Mechanics of Successful Social Media Writing

Convince & Convert

The right amount of hashtags? Use zero hashtags on Facebook (even though the network does support them). The best Tweets have two hashtags. Make sure your Tweets have at least one hashtag to increase your chances of engagement.

Why a Third-Party Social Media Tool Is Better for Instagram

agora pulse

You can follow hashtags on Instagram and even add them to your feed, but native social listening features are limited. With Agorapulse’s social listening features , you can follow hashtags and phrases on a single screen.

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How to Get (Real!) Followers on Social Media in 2019

Buffer Social

Brands do this as well with social media links in the footer of many of their email templates — both for marketing newsletters and in transactional emails like receipts. Always use hashtags whenever possible on social posts. Hashtags can go a long ways toward increasing visibility.

#SocialPR Spotlight: Michelle Kane

Waxing UnLyrical

I love the #firstworldproblems hashtag hijacking campaign from Water is Life. If you’re going to hijack a hashtag, use your powers for good, not evil. It was likely more effective due to the self-awareness of someone using the #firstworldproblems hashtag.

Travel Brands that Are Doing Social Right

Ignite Social Media

On a continual basis, we encourage OBX visitors to share their photos and videos with us using our branded hashtag, #OBXnow. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter.

January Social Media Updates

Ignite Social Media

We’ve compiled a few of the highlights from our bi-weekly newsletter – Social You Should Know. This information and more, like hashtags related to each specific company, will be located on the company page. One month down, 11 to go!

Social media and Montreal’s student protests

Sherrilynne Starkie

I used the students’ own hashtag, #ggi, and asked them to retweet our messages. During the protests the use of hashtags proved crucial. Melissa created a hashtag, # manifencours , to help identify SPVM’s tweets in the conversation. Click here to start to receive my newsletter.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

Use an editorial calendar for content marketing

Sherrilynne Starkie

Track blogs and websites, email, newsletters and all social channels. Keywords and hashtags. Track important hashtags that will help push content further through social channels.

The Proven Mechanics of Successful Social Media Writing

Convince & Convert

The right amount of hashtags? Use zero hashtags on Facebook (even though the network does support them). The best Tweets have two hashtags. Make sure your Tweets have at least one hashtag to increase your chances of engagement.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space.

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7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Use Industry-Specific Hashtags. One of my previous posts on this blog talks about ways you can find relevant hashtags for your business. Using hashtags that are specific for your industry in your posts is a great way to promote them. Get our Definitive email newsletter.

How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Hey #DAYTONA500 fans, follow @NASCAR now to compete in the Hashtag 500 this Sunday! Get our Definitive email newsletter.

March Social Media Trends

Ignite Social Media

If you want to stay up to date on the latest trends, sign up for Social You Should Know , our bi-weekly newsletter. Users can add one of six colors, captions, locations, and hashtags onto their photos, videos or live streams. March has been a busy month at Ignite!

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4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

Hashtag Stuffing on Twitter. Similar to RTs and Auto DMs, once upon a time simple hashtags like #Marketing or #SEO would help you uncover great resources on the topic. You want to use hashtags that will place your content in front of real people with an actual interest in your topic.

3 killer ways to create & curate social content

Just follow the hashtag people are using for the event and curate the best tidbits. Your email newsletter: If you send a monthly newsletter, the content in it doesn’t all have to be sourced from your blog. Chris Dlugosz / Creative Commons BY.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

Grow Using Hashtags and Tags Without Looking Spammy. #We There are a few things you need to know about hashtags and tagging on Instagram. Don’t Use Irrelevant Hashtags for Your Posts. Comment On Your Own Posts With the Hashtags. Get our Definitive email newsletter.

How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets.