Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Sprout Social

NOVEMBER 11, 2019

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Provide a seamless experience for mobile customers.

Marketing 89

Marketing How To Authentication Discount 89

Socialmedia.biz

MARCH 20, 2017

Using such solutions allows users to create highly-personalized experiences with polls and surveys, branding elements, waiting room agendas, and other features that audiences adore. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

Social Media 61

Social Media How To URL Mobile 61

Keyhole.co

MARCH 9, 2023

Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Meltwater Meltwater is a full marketing and social media suite offering social media monitoring, online media monitoring, social engagement reports, influencer management, newswire distribution, media relations tools, and more.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 27, 2023

LinkedIn LinkedIn is a professional social networking platform catering to businesses and job seekers. This makes it the ideal platform for B2B marketers on social media. Try a couple of social media monitoring tools and you’ll be surprised how easy it is to keep track of relevant mentions and hashtags.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

JULY 5, 2016

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. So if a person saw your Tweet through a third party social media dashboard like Sprout Social, Twitter doesn’t count it. Use Popular Hashtags. Automated messaging.

Organization 93

Organization Twitter How To Hashtag 93

Adam Sherk

MARCH 16, 2010

Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Sites 143

Sites News Yahoo Engineering 143

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

MARCH 1, 2017

Your Site Isn’t Optimized for Mobile Devices. To go along with the previous tip, you need to make sure your website is fully optimized for mobile devices. Your signup and checkout process needs to work just as well on a mobile device as it does on desktop since most Instagram users access the app through their phone or tablet.

Buy 40

Buy Instagram Mobile Features 40

Buffer Social

NOVEMBER 21, 2016

Instant Articles load up to 10 times faster than the mobile web. Masquerade (MSQRD): Masquerade allows users to record video selfie animations, change the way you look and send it to friends via your favorite messengers and social networks. Instant Articles : Fast, interactive articles on Facebook. Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Kikolani

APRIL 15, 2013

Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Report an Issue with Facebook Mobile Texts. Mobile Photos Upload Issues. Problems Using Mobile.

Social Networking 168

Social Networking LinkedIn Twitter Facebook 168

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. They prefer mobile. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Source: Hootsuite 2021 Social Trends Survey.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JULY 15, 2020

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. Google Analytics : See which social networks appear in your referral traffic report. Active on social media. Avid soccer fan.

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Template Templates How To Tourism 145

Sprout Social

OCTOBER 26, 2021

Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company. For example, on Twitter you’ll want to incorporate hashtags to join the right conversations and make it easier for your team to reach out to possible referrals. Use social networks’ advanced features.

Applications 113

Applications Cost Team LinkedIn 113

Buffer Social

OCTOBER 16, 2023

'Posts-Only' Feature Test The 'posts-only' feature under testing emphasizes community engagement by focusing on community notes feed within the mobile app. Keep an eye out for Graysky's launch to experience Bluesky on mobile. Connect your WordPress blog to Mastodon to reach a broader audience.

News 75

News Social Media LinkedIn Avatar 75

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

SEPTEMBER 9, 2019

How does this compare to other social networks? Think mobile-first when building your ad. The majority of YouTube watching happens on mobile devices, so you’ll want to consider this experience when you’re coming up with your ad idea and your production. The survey measures a number of different factors: .

CPM 75

CPM YouTube Survey Mobile 75

Waxing UnLyrical

MAY 31, 2018

So long as your giveaway is “no purchase necessary,” you’re generally in the clear, but some states are very strict about what “No Purchase Necessary” means: even asking people to complete a survey might constitute a “purchase” that would make your giveaway an illegal lottery. Hashtags aren’t enough. Storyboard the shot.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Hootsuite

DECEMBER 10, 2019

This gave us multiple perspectives on the social trends that matter most in the year ahead. The CMO Survey. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Citi created the hashtag #itsabouttime. GlobalWebIndex.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

OCTOBER 1, 2018

Instagram’s co-founders are stepping down and we’ve got the inside scoop for you on what’s next for the social giant. Hailley : We’re also taking a look at vertical video and how it continues to gain momentum on social networks (in both usage and effectiveness). Brian : As always, a warm welcome to the show.

Video 84

Video Facebook Instagram Groups 84

Razor Social

DECEMBER 21, 2016

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Feedly is the easiest way to curate content from your favorite publications for social sharing.

Tools 40

Tools BuzzStream Marketing Template 40

Socialmedia.biz

OCTOBER 29, 2016

A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Read more). Rebekah Radice. Imagine WOW blog.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Hashtag 145

Hashtag Activities Social Media Retail 145

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Fortunately, social media management tools are increasing in number and sophistication as well. Schedule posts and updates across social networks, from multiple accounts.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. When those tools don’t cut it, experiment with mobile photo editing apps , many of which are either free or very affordable. What hashtags do you use? Use the right hashtags.

Instagram 145

Instagram How To HootSuite Hashtag 145

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. Is social media displacing PR?

Statistics 226

Statistics Social Media B2B Journal 226

Hootsuite

FEBRUARY 10, 2020

Note: I’ve included an iOS and Android link if the social media tools included a mobile application. Recommended by Hootsuite’s social marketing team lead Amanda Wood, Planoly is a visual planner for Instagram. Managing a Facebook page—or multiple pages—from a mobile device is a tricky task. Source: Planoly iOS.

Social Media 145

Social Media HootSuite Marketing Apple 145

Webbiquity SMM

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 20: The Four Best Online Survey Tools. #21: Google Review Count: 250.

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Campaign Tools Social Media Sample 200

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section. But there’s no rule book.

Brands 145

Brands Meme Hashtag Remix 145

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. Those hashtags that Facebook rolled out?

Social Media 166

Social Media Embedding CoTweet CoTweet 166

Webbiquity SMM

FEBRUARY 21, 2017

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. A social network / curation tool for images. Showcase reviews: Maximize Social Business (Drive).

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Curation Tools Curata Flipboard 214

Lucy Hall

NOVEMBER 5, 2015

Lets start by introducing you to Twitter: Twitter is one of the biggest and most popular social networks n the world. These tweets, consist of text, images, links, video and now small surveys. The Twitter website / platform can be used via your desktop, laptop, tablet or through a mobile phone app. Twitter is free.

Twitter 60

Twitter Hashtag Survey Applications 60

Sprout Social

AUGUST 9, 2022

To kick off the list, we’re going to give you a rundown of the tools that are specific to the major social networks. Many of these are native, free resources, but we’re also including some paid tools if they offer a network-specific solution. TikTok Creator Tools. Facebook and Instagram tools for creators.

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Tools Content Repository Newsletter 141