#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By By using hashtags as the glue to connect traditional and social media, suddenly consumers can digitally raise their hand and start a direct customer relationship with a brand they value.”.
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