Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

ProBlogger

AUGUST 24, 2014

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. Metadata on Twitter. But how, you ask? Use Twitter Card analytics to measure your results.

Content 54

Content Metadata How To URL 54

Hootsuite

NOVEMBER 5, 2019

At the very least, people will find you via the hashtags you select. Scheduling your posts in advance is a simple hack for your Instagram hashtag strategy. While using the same thirty mostly-irrelevant hashtags on every post will win you no points with the algorithm, with a scheduler you can fine-tune your tactics in advance.

Instagram 112

Instagram HootSuite How To Social Media Management 112

Keyhole.co

JULY 9, 2023

Compare your performance with your competitors, including their best time to post, popular content types, top hashtags, average engagement rate , and more. Track any keyword/hashtag and monitor your and your competitors’ online presence and impact. Incredibly time-consuming to add metadata to each individual file.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

Instagram 111

Instagram Twitter Facebook CPA 111

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145

Razor Social

AUGUST 25, 2016

What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks , with 100 million active users losing themselves in this picture-perfect platform on a daily basis. Countless hashtags and non-stop keywords are not considered high quality. It’s easy, really.

Tips 40

Tips Groups Groups Feed 40