Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

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Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Hashtags are also excellent targeting and analytics tools.

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Hootsuite

OCTOBER 9, 2024

Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Use Listening Basics to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand.

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Social Media Marketing

OCTOBER 12, 2010

If you're even remotely familiar with Twitter, you know what a hashtag is. Hashtags can be a very helpful way of discovering content that you wouldn't normally see. to host a Twitter chat on October 24, with the hashtag #sherlock_pbs. That's essentially what hashtags allow you to do - it's a saved search of sorts.

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Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. I'm an expert.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. billion views. theebillyporter. remibader.

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Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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Hootsuite

JANUARY 10, 2025

H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. Join a trending conversation Piggybacking on major events or trending hashtags is a great way to diversify your Facebook content and show that your brand has some range.

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Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. This is the practice of commenting on other accounts posts.

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Later

JULY 3, 2020

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! Instagram Trends 2020 #2: Instagram Live Goes Mainstream. Instagram Trends 2020 #3: IGTV Takes Center Stage.

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Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Bandwagoning –You’ll want to be aware of which trends work well with your brand and which to avoid.

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Buffer Social

JUNE 13, 2019

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. The Trend on Instagram: Less Polish, More Authenticity.

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agora pulse

OCTOBER 6, 2020

Remember to use hashtags like #photocontest so your initiative is searchable. Pick a theme that’s trending to capture more engagement. You can check what’s trending using Twitter, Google Trends, Quora, or Reddit. You can check what’s trending using Twitter, Google Trends, Quora, or Reddit. Table of Contents.

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Hootsuite

DECEMBER 14, 2021

Home to viral challenges, mega-stunts and probably the best memes on the internet. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In other words, to get famous on TikTok, you need to: Know the trending hashtags used by the subculture or niche.

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Sprout Social

JANUARY 16, 2020

But does chasing trends and one-off moments really make sense these days? Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. Simply put, trends come and go.

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Social Media Strategies Summit

MAY 19, 2022

While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche. You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts.

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Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. Citi created the hashtag #itsabouttime. itsabouttime.

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Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

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Buffer Social

JANUARY 30, 2025

Analyze your best-performing content Look at your posts from the last six months and identify trends in what performed well. Are certain formats (videos, carousels, memes, text posts) consistently outperforming others? If a trend emerges, adjust your schedule to join the conversation. The goal is consistency with adaptability.

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Sprout Social

SEPTEMBER 14, 2023

Add hashtags to your content Hashtags exist on nearly every social media platform as a way to categorize, tag and search for content, and TikTok is no different. TikTok hashtags are used similarly—but can also be used for trends and challenges. However, you need to be strategic about your hashtag use.

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Buzz Marketing for Technology

JUNE 27, 2008

technology trends. Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation. managing wiki growth. matt mullenweg. megaregion.

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Hootsuite

OCTOBER 18, 2024

Social media strategies should be dynamic and adapt to new trends and audience behaviors. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Pro tip : Use Hootsuite Listening to monitor relevant keywords, hashtags and accounts in real-time.

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Hootsuite

SEPTEMBER 16, 2020

Check out our step-by-step photo editing guide and the latest Instagram photo trends to help guide your Insta-photography journey. You should be obsessively tracking the metrics that matter so you can identify trends and growth. Using too many hashtags. Hashtags are a great way for Instagram users to find your content.

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agora pulse

JANUARY 14, 2020

As the director of leading content marketing agency Contentworks , I have to stay on top of the latest trends. TikTok is for sharing fun, meme-related videos. Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. So, no more procrastinating! DanceChallenge.

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Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Which types of trends should marketers track? Social media trends. Industry-specific trends.

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The Realtime Report

MARCH 10, 2017

Writer and analyst Kevin Allocca works with YouTube trends. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. This style of marketing encourages fan pages and real time hashtag conversations with influencers.

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Visually SM

OCTOBER 7, 2015

This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. For example on Twitter, Vaynerchuk advises crafting content around topics and hashtags that are trending.

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Hootsuite

JANUARY 22, 2020

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Industry news and trends. Look for recurring trends and insights that you can act on. What are the current trends in your industry? Start off with five minutes devoted to social listening.

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Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. But is running behind any and every popular hashtag the right way to go? Today, we’re sharing the ultimate Instagram hashtags guide so you can strengthen your presence on the platform. Here’s how: 1.

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Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Sprout Social

NOVEMBER 28, 2022

The term “sticker” can mean a lot of different things on Instagram—from interactive polls, quizzes and questions boxes, to trending holiday stickers. Then, everyone who uses your prompt shares a photo, reshares the prompt and in turn inspires their followers to continue the trend. Share a trending meme.

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Ignite Social Media

AUGUST 23, 2016

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? How old is the trend?

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Sprout Social

AUGUST 25, 2022

It’s also a great way to consistently test which sounds, themes, topics and hashtags work best. The birthplace of the hashtag remains a go-to platform for trends and emerging news stories— 57% of Twitter users who get their news on the platform say it’s boosted their understanding of current events. Things move fast on Twitter.

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Hootsuite

SEPTEMBER 27, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Tap into trending topics. 16 ways to make a “boring” brand exciting.

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Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. A cultural moment can happen in an instant and dominate news feeds for days.

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Ignite Social Media

AUGUST 2, 2022

One thing you need to know by now is that trends on TikTok drive and inspire action. Consider a branded hashtag and have your customers make use of it when tagging you. You can use images to create helpful tips, show off your products, or even just share a funny meme. Prioritize User-Generated Content.

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