How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram. LinkedIn is now encouraging people and pages to use hashtags in their content so that they can increase the visibility of that content in the news feed.

Meme 64

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background.

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows.

Meme 80

7 Types of Questions to Post on Instagram

agora pulse

There’s a reason that inspirational memes and quotes float around on a daily basis. What is your favorite hobby, type of sport, sports team? ” Not everyone will have a favorite sports team (me for example). This is a fun format to share a joke, or humorous meme– just make sure that you really know your audience and don’t cross a line. Don’t Forget the Hashtags!

Types 85

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage. They created a simple, clear campaign hashtag.

10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

In my Cali Sport. Her New Year resolutions post checks several items off our Instagram caption checklist , including tasteful hashtag use and a friendly call-to-action. They know how to use a meme. Memes will never not be popular on the Internet. Let’s be real.

Meme 92

Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

Sprout Social

Chicago and New York ranked as the top two markets, and it was the most-streamed regular season baseball game in FOX Sports history ?? — FOX Sports PR (@FOXSportsPR) August 13, 2021. Remember all the “how it started vs. how it’s going” memes that emerged in 2020?

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Hashtag.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Create memes. You can count on Netflix for great memes. Create some topical and funny memes for your brand or reuse a relevant one. With its video Dream Crazier , the brand powerfully represents women in the sporting space and their achievements over adversity. Nike always pairs its videos with a hashtag.

5 actionable strategies for social media branding

Sprout Social

Celebrating a hashtag holiday or the launch of a campaign could be a great time for this! Chipotle uses memes on their Instagram account to connect to that specific type of customer. They’re tongue-in-cheek memes that usually bring a laugh to those familiar with them. With each meme posted, you come to expect another meme, which establishes a certain brand awareness of Chipotle on Instagram. Accounts by audience such as Nike for every sport they work with.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Sports and outdoors. However, avoid tags that are too broad like “Entertainment” or “Sports,” favoring subcategories instead. ” Note that they didn’t use the broadest “Sports.” Use trending memes and hashtags. The suggestion of trending memes surprises me a bit since Facebook at one time punished memes in the news feed.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. When studying the Instagram accounts of the top 100 global brands in 2014 , Simply Measured found that 88 percent of their posts include at least one hashtag. Using hashtags and location tag helps people discover your Instagram posts.

Study 87

Selling on Instagram: Everything you need to know

Sprout Social

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. River Island supplements its commercial content with images from customers sporting its wares. Businesses shouldn’t be shy about selling on Instagram anymore.

How We Witness Social Media Usage IRL

Ignite Social Media

Sports Games. Who doesn’t like to show off when they’re at a sports event? Snapchat geofilters , special hashtags , and social-only promotions are only increasing. Recently, “Damn Daniel” and the “Running Man Challenge” blew up all over the internet, and both of those viral memes started in classrooms. At any given moment in our daily lives, we’re confronted by social media usage. Tweet this, like that, share our post” is all over communications from brands and beyond.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Citi created the hashtag #itsabouttime. Songs are getting shorter as artists take a “ meme-first ” approach to creating music. For example, Nike saw that few young women in Italy take part in sports.

CPA 114

Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media isn’t all memes and arguing politics. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. It can help inform all content, from which branded hashtags you should use, to who you’re allowed to retweet (or who you shouldn’t retweet), to what emojis you should use.

How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

Using branded hashtags. big sporting events, holidays, or viral memes can all be great excuses for a post. Some may think of conversation as an art, but in some ways, it’s really more of a sport: volleying attention and questions back and forth.

What to post on each social channel to stand out from the crowd

Sprout Social

Trends & hashtags. The Trends Report shows you which words and hashtags are trending across mentions and replies of your brand on Twitter. There are beautiful text graphics, educational content, inspirational messages, memes and even screenshots of Tweets.

Meme 84

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Car Memes and Car Throttle both have more than one million likes and regularly push the same links. As an interesting side note, in the early days of Car Throttle they noticed a traffic spike whenever the owner of Car Meme’s linked to them. The guys at DoYouEven – who also own Gym Memes – do the same thing. Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook.

25 Social Media Content Ideas to Level Up Your Strategy

Later

We recommend creating a branded hashtag for your company. Repost the best content from followers who use your hashtag! Check out how brands like Airbnb, Hershel, and Well+Good use a branded hashtag to encourage their community to tag them in posts: View this post on Instagram.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Sports. With its one-click meme feature, you can turn a video or a gif into your favorite meme in a blink of an eye. Simply select the meme and gifs.com will add the captions and effects for you. At the moment, only the “Deal With It” meme is available. How to use it: After connecting your Twitter and/or Instagram account, you can create feeds for specific hashtags or accounts. The social media world is a fascinating one.

Tools 88

How 25 Brands Make the Most of Visual Content on Social Media

Rebekah Radice

The brand loves to post inspirational hashtags and photos showing everyday moments related to sports. IHOP caters to their (generally young) crowd by posting memes, customer-submitted images and fantastic food photos. Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Sure you do! Because here’s the reality.

How 25 Brands Make the Most of Visual Content on Social Media

Rebekah Radice

The brand loves to post inspirational hashtags and photos showing everyday moments related to sports. IHOP caters to their (generally young) crowd by posting memes, customer-submitted images and fantastic food photos. Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Sure you do! Because here’s the reality.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Memes. When you want to show a little personality in content like a blog post, memes get the point across with a little flare. Some larger brands even sponsor sports leagues and teams to connect with their audiences. All they have to do is use the specific hashtag you define for your chat. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers.

Types 131

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Memes. When you want to show a little personality in content like a blog post, memes get the point across with a little flare. Some larger brands even sponsor sports leagues and teams to connect with their audiences. All they have to do is use the specific hashtag you define for your chat. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.