Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. The current state of social media in sports.

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Sports Engagement Social Media How To 135

Keyhole.co

NOVEMBER 17, 2023

But going beyond football, they have sponsorships with notable athletes, sports clubs, and national teams worldwide. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

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Social Media Strategy Engagement Hashtag 132

Social Media Strategies Summit

AUGUST 10, 2023

cokepartner #ad ♬ original sound – Rickey Thompson These organic posts drove the conversation on social media, alongside bespoke and remixed memes, face filters, and WhatsApp stickers. It encouraged parents to share their stories of mental health, body image, and post-partum experiences on social media.

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Influencer Campaign Marketing B2B 186

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. Great North Air Ambulance tells a story of mentorship among its team.

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Social Media Content Small Business Meme 85

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

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Trends Hashtag Meme Sports 126

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Platform Social Media Insurance Education 84

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections).

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Instagram Meme Tips Marketing 52

agora pulse

JUNE 5, 2020

Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. You can use a social media dashboard —an automated process that tends to be much faster.

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Instagram Engagement Hashtag Meme 127

Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. This includes captions, hashtags, sound clips and other identifying factors on the videos. Your social media team needs to do the same with your TikTok. This is where TikTok SEO comes in.

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SEO How To Hashtag Engineering 93

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. I’m the social media coordinator for arfa , a new consumer goods brand house specialising in personal care products. But how did they manage to do so? Who are you?

Social Media 98

Social Media Strategy Marketing Communities 98

Sprout Social

NOVEMBER 28, 2022

Introduce your team. In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media.

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Instagram Engagement Brands Avatar 126

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 92

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Tip #4: Use Hashtags. Instagram videos and photos are categorized by hashtags. The boring corporate social media accounts filled with stock images and company logos.

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B2B Instagram Hashtag Meme 124

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Social Media Tips Policies 111

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Brands Meme Hashtag Campaign 114

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

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Examples Campaign Tips UGC 142

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

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Social Media Marketing Industry Instagram 111

Sprout Social

MARCH 22, 2022

We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. Not surprisingly, the fan bases in those states align closely with the teams headed to the Sweet Sixteen. Hashtags power brands forward.

Brands 82

Brands Hashtag Marketing Meme 82

Later

MAY 24, 2020

But what if social media is your job? . When your work requires you to be scrolling social media, it can feel impossible to “unplug” and take a break from the online world. . There’s no denying that social media managers have an “always-on” attitude. on the pulse of what’s trending right now. .

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Buffer Social

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Luckily for us, big social networking sites often share updates on exactly what their algorithm prioritizes. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media LinkedIn Social Networking Instagram 111

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. TikTok is for sharing fun, meme-related videos. Hashtag challenges. No, TikTok isn’t just for teens anymore. Let’s lay it on the table.

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UGC Hashtag How To Meme 139

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? It can make or break a brand.

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Company Social Media Instagram Social Media Management 89

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

Education 163

Education Examples Content Nielsen 163

Ignite Social Media

JUNE 28, 2022

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . A well-made commercial, promotional, or social media video can help reach a wider audience and build brand awareness.

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Video Content Marketing YouTube 146

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. A mixture of behind-the-scenes moments and odd memes have made them the “boomer darlings” of the youth-focused app. Paid Media Opportunities. Who is not currently on TikTok, however, are brands

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Marketing Authentication Trends Feed 217

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. Promotions.

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Hashtag Brands Badge Proposal 40

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Why does brand experience matter?

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Brands Sentiment How To Analysis 113

Sprout Social

NOVEMBER 23, 2022

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. A brand amplification strategy has cross-team benefits. 3: Sort your stakeholders.

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LinkedIn Tips Curation Training 114

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. million impressions on social media.

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Sports Brands Authentication Meme 66

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Some even made memes. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks.

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Survey Brands Sentiment Template 92

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. Tweets and memes are taking over Instagram.

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Trends Instagram Meme Authentication 93

Ignite Social Media

APRIL 17, 2018

Gone are the days of social media networks simply being fun places to post pictures, emo song lyrics, and connect with friends (or make them upset by not putting them in your Top 8 on MySpace). Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change.

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Engagement Tips Brands MySpace 87